White Label Briefs: Agency Tip #3
White Label Creative Brief Wizard Helps You Learn Everything You Need to Know From Your Customers
In the content marketing arena, knowledge is definitely power. The more you know about your customers, the more you can target your marketing and your products to fit their specific demographics and needs. For agencies, the more you know about your clients’ business, customers and goals, the better you can help them be successful. To help simplify this information gathering process, Writer Access offers an easy-to-use tool that makes it easy to get all of the facts you need to return great content to your clients. We call that tool the Creative Brief Wizard.
What is Creative Brief Wizard?
Creative Brief Wizard is an easy-to-complete template that you can forward to your clients to get the information you need to serve them better. The questionnaire asks questions about their proposed content , such as the target demographic, objective for the content, desired reading level, tone and formatting. It also provides optional boxes for clients to tell you any other information you need to know about their order. All your clients have to do is complete the form and return it to you. The entire process should just take a few minutes, increasing the odds that you will get the information you need quickly.
Benefits of Creative Brief Wizard
Standardized information is just one of the many benefits to using our Creative Brief Wizard template. In addition, this tool…
- Saves time. In addition to streamlining the information process, you’ll save time on editing and revisions, too, since you’ll be able to communicate better with your writer just what the client is looking for. The standardized form also means that you and your writers will know where to look for answers, saving additional time.
- Helps you receive better content from your writers. The more information about the project you are able to give your content writers, the better able they are to produce superior content for you and your clients.
- Augments your customer service efforts. A third benefit of or Creative Brief Wizard is that if sends the message to your clients that you care enough about them to request the information you need to get the job done right and to do it in such a way that requires minimum effort from your clients.
Gathering the information you need to exceed your clients’ expectations doesn’t have to be difficult. With the Creative Brief Wizard from Writer Access, you can learn all about your clients’ objectives for the content they’ve ordered without bogging them done with endless calls, texts and emails. It’s a win for both parties.
Our Creative Brief Wizard is just one of the many good reasons to work with Writer Access for your web content. To learn more about Writer Access and using Creative Brief Wizard, visit WriterAccess.com.
Sandy M has been a full-time freelance writer since 2005. Her work has appeared in dozens of print and Web publications, including About.com, “Mahogany Magazine,” “Huffington Post,” and “USA Today.com.” She is also the author of two books about Cleveland history and is researching a third book (see below).