If your company has something newsworthy to share, one of the most effective ways to get the word out is to publish a press release. Whether it’s a new product or service you’re featuring, an event you wish to announce, or another meaningful communiqué, such as the opening of a new store, press release writing gives you the power to take control of your public image.
An impressive press release, however, should follow particular rules that aim to draw the attention of not only loyal and potential customers and shareholders, but also that of journalists who are looking for a story to write. To make your press release stand out among the rest, follow these 5 helpful tips.
1. Write an attention-grabbing headline
As a public relations strategy, these short pieces need to make every word count, starting with the headline. With so many stories for readers to choose from, give them a reason to read yours by writing a compelling headline for your press release.
2. Write an amazing first sentence
As with any type of writing, from novels and short stories to blog posts and articles, the first sentence should pull the reader in. Aside from the headline, this is the most important part of a press release. It should state the main point of the content without skimping on originality and creativity to keep the reader reading.
3. Include facts and quotes
Whether your press release is about a new product or how well your company did in the first quarter, back everything up with facts and quotes. According to The Huffington Post, “Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right”.
4. Keep it short
With the massive amounts of information out there competing to get reader’s attention, keep your press release short and to the point, giving it a better chance at harnessing its own fair share of readers. One page is sufficient enough to make your point and get the reader to read until the very end.
5. Provide contact information
Don’t make the mistake of excluding contact information at the end of your press release. How else will journalists be able to follow up with your company if they decide to write a story based on your press release? By adding your contact information, you make it easy for reporters to access your company for more information and even an interview. This is free publicity, so take advantage of it.
Jennifer B is a freelance writer and stay-at-home-mom. She enjoys writing informative, helpful blog and article posts while dabbling in the wonderful world of fiction.