Many companies these days rely on in-house resources for content creation.
From blog posts and how-to articles to videos and even infographics, creating engaging and share-worthy content is a great way to spread brand awareness and generate buzz about your company’s offerings.
Unfortunately, with summer travel season about to kick in, many businesses will have a harder time keeping up with consistent content creation.
With a little ingenuity and resourceful thinking, however, you can easily fill in editorial gaps this summer while still building your brand reputation.
1. Re-Purpose Content With a New Spin
First, take a look back at some of the more successful blog posts, articles, and other editorials that your team has published in the past.
Maybe you had a great blog post that generated lots of discussion, or an eye-opening article that was shared hundreds of times.
Why not re-purpose that existing content with a fresh spin that your followers will love?
Without the need for much (if any) additional research, you can transform that existing content into an infographic, instructional video, or other fun format.
2. Open Invitations to Guest Bloggers
With your go-to content team less available, now is also a great time to open up invitations for guest bloggers and other industry peers to submit content to your site.
Not only is this a great way to keep up with your content-publishing schedule throughout the busy months of summer, but having a guest blogger contribute to your blog will also bring a fresh perspective to your content.
You can also ask for permission from other industry specialists to share/syndicate some of their existing published content to fill in gaps as well.
3. Focus on Quality Over Quantity
Always remember the golden rule of content creation: quality is more important than quantity.
Yes, in a perfect world, you’d be able to crank out amazing content daily—but for most companies, this isn’t realistic.
Rather than publishing new, mediocre content daily, your business will be better served in publishing engaging, useful content a little less frequently.
In other words? You don’t need to worry about a few editorial gaps here and there if the content you are getting out there is top-notch.
4. Seek Outside Help
Sometimes, it’s not a bad idea to bring in a little help from the outside.
Whether you simply need a one-time blog post on a particular topic or are looking for long-term content contributors, hiring freelance writers through a reputable platform is a great way to keep your content fresh, bring in new perspectives, and fill in those pesky editorial gaps any time of year.
WriterAccess specializes in matching businesses up with talented, qualified content writers to suit their unique needs. From blog posts and white papers to list-style articles and everything in between, no project is too big or too small.
What strategies have you used to keep content flowing during the the busy summer vacation season? Leave a comment below or connect with @WriterAccess on Twitter to share your answer.
About the Author
Danielle S is a top-rated freelance writer and editor, available for hire through the WriterAccess platform. Throughout her career, she’s completed more than 10,000 assignments for her clients—including blog posts, press releases, how-to articles, SEO-optimized articles, newsletters, white papers, and more.