Welcome back to another weekly post filled with brand-new content marketing trends! Designed to help you grow your brand and improve your content marketing strategy, this Friday’s roundup is chock-full of free knowledge and free advertising opportunities, too!
Have a Google My Business Listing? Drop Everything (Including a Pin on Your Business) & Take Advantage of Google’s Latest Freebie!
Google Gives Businesses Free Ads in Google Maps via Search Engine Journal
Nothing in life is ever truly free – except promoted pins in Google Maps until September 2020!
That’s right. Businesses with smart advertising campaigns have until September to try out this new advertising feature with absolutely no charges for calls, clicks, or sales generated through promoted pins in Google Maps.
To learn how your Google My Business listing can take advantage of this great deal and get ahead of the curve with the latest Google advertising product, check out this article from Search Engine Journal.
Positive Takeaways from a Show About Good News
5 Content Lessons from John Krasinski’s Some Good News via Content Marketing Institute
With his low-budget YouTube show, John Krasinski’s Some Good News accomplish major, overnight success. He accumulated subscribers like dirty dishes in a well-fed family’s sink, amassing more than 2 million subscribers by the time he posted his eighth episode.
If you want countless subscribers and an audience that can’t wait to see what you’re going to do next, then follow Krasinski’s lead and read this article from Content Marketing Institute to learn everything you can from the success of SGN.
What?! Using Social Media Isn’t the Same as Managing Social Media?
So, you think your twenty-something niece or nephew is the perfect choice to be your brand’s social media manager because they always seem to be on their phone?
Sure, they probably know their way around the latest platforms and apps better than a wooden mare knows her way around a carousel, but that doesn’t mean they’re qualified to handle the marketing side of the social media manager job.
Whether you hire a whippersnapper or a wise elder to manage your social media content, make sure you choose someone with enough chops to understand and make the choices for your targeted marketing campaigns. Want to know more about the best places to find these management gurus? Then take a look at this article from WriterAccess.
Whatever Makes It Easier to Live With Your Content Choices…
Are You Telling Yourself These B2B Content Marketing Lies? via Business 2 Community
I can do it by myself. I know what I’m doing. I’m doing a great job.
If these mantras sound familiar to you, then it might be time for a little content marketing strategy introspection. With the ever-changing landscape of content marketing and business to business strategy, there’s always room for improvement and a need to evolve.
Take a moment to read through this article from Business 2 Community to decide whether you’ve been falling victim to your own content marketing lies.
When Deleting Drives Your Marketing Campaign to the Brink
How to Make Your Marketing Emails More Effective via Entrepreneur
Does it sometimes feel like your subscriber list doesn’t appreciate all your hard work? Are your email marketing campaigns so ineffective that you sometimes wonder if anyone even checks their email anymore?
If so, there is a lot you can do to revive your email marketing efforts, entice your subscribers to open your messages and to actually get them to click through to your website.
If your subscribers are heartlessly deleting your marketing emails without even giving them a chance, then this article from Entrepreneur is for you.
Enough Pillars to Build a Triangle-Shaped House
If you know anything about the internet, then you already know that simply having a website for your business is a good start, but it is not enough. With a website, anyone who has your web address or knows to search for your business specifically should be able to find you, but probably no one else will. To have any significant online presence, your website and content need to be optimized for search engines.
At first, search engine optimization can seem like a lot to learn. So, if you’re just getting started (or need a quick refresh to evaluate your SEO goals) check out this article from Forbes that breaks SEO into three easy-to-understand categories.
Are Influencers Always Effective?
You already know that influencers can be powerful tools when it comes to content marketing, but they aren’t always effective. When selecting an influencer for your brand, you have to carefully consider whom you will choose. Selecting the wrong person could actually hurt your brand’s image and your audience’s perception of you.
According to this article from Exchange 4 Media, it’s essential to select an influencer who has a real connection to your brand. With the right person, you’ll inspire your audience to give your brand a try, generate interest, and strengthen your brand’s persona.
A full-time freelance writer and editor, Jennifer G. believes that understanding each client’s unique business, brand, voice, passions, and goals is the true challenge of content creation. With every new project, she loves diving in, getting acquainted, and developing long-lasting relationships with her clients. Jennifer is also the author of our weekly content marketing trends report that hits the blog every Friday morning.