We’re back with another week of content marketing trends!
This week, we look into why you’re never too small for a big content marketing strategy, you’ll learn some content marketing magic, and you’ll find out how to modernize your strategy by keeping it inclusive and contemporaneous with the times. (Pssst! Plus, there’s more!)
Is This a Content Strategy for Ants? You’re Never Too Small for Content Marketing
Why Your Business Needs a Content Marketing Strategy Now via Atlanta Small Business Network
If you think your business is too small for a content marketing strategy, then think again. No matter the size or stage of your business, it can surely benefit from a content strategy. In fact, content marketing is one of the more affordable types of marketing, making it perfect for small businesses with miniature marketing budgets.
Today’s world of sales is populated with savvy consumers who have endless product information at their fingertips. If your brand is absent from their online searches or social media followings, then you’re missing out on major opportunities.
With the right know-how, content marketing strategies can be customized to accommodate a business of any size, budget, and brand. Check out this article to learn more about how to create a content strategy that suits you.
Help! I Don’t Know How to Design a Content Marketing Strategy!
Content marketing comprises more than simply creating a blog and opening up social media pages for your brand. To have a true content marketing strategy, you must go beyond the content and the platforms. You’ll need to create a plan devised to help you measure performance and achieve specifically outlined goals with your content.
At first, the task of creating a content marketing strategy can feel overwhelming, which is why this article from Forbes recommends taking it one step (of five) at a time. Take a look to learn where to start and how best to go about devising your content strategy in 2020.
How to Make Marketing Budget Magic
Organic vs. Paid Marketing: Where Should You Invest? via WriterAccess
When you hear the word “organic,” you probably think about produce and farming, but it’s actually a marketing term, too!
Basically, organic marketing is the opposite of paid marketing because it drives traffic to your website or business without paying for advertising. Other than the cost of generating and distributing your content, organic marketing is basically free, which makes it a great choice for businesses operating with a limited budget. In spite of its perfect price tag, organic marketing isn’t always the best choice for digital marketing.
To learn more about how to discern the difference between paid and organic marketing and how to know when both types make the most sense for your business, take a look at this comprehensive article from WriterAccess.
What Does an Inclusive Content Strategy Actually Look Like?
How to Do Diverse and Inclusive Content Marketing That Matters via Content Marketing Institute
If you’re like most brands, you’re probably marketing to a fairly specific target market. However, that does not mean that your target audience lacks diversity. When considering gender, age, or race, you might think that pairing your content with a significantly varied population of stock photos is all you have to do to create an inclusive content marketing strategy.
But it’s actually more complicated than simply diversifying visuals.
To truly achieve inclusive content and a content marketing strategy that speaks to a wide range of individuals, you’ll want to consider the members of your content marketing team, your brand message, your voice, the language you choose to use, the geographic distribution of content, and more.
To learn more about how to successfully carry out an inclusive content marketing strategy, read this timely article from Content Marketing Institute.
Communicating with Customers During Unprecedented Times
5 Content Marketing Action Items During a Pandemic via Search Engine Journal
Living during a pandemic has changed everyone’s perspective. Whether they’re able to comfortably weather the storm working from home or have experienced significant challenges due to life-altering circumstances, your customer base likely won’t respond as well to the same-old-sales-heavy marketing messages you were using during normal times. If you’ve been paying attention to what other brands have been saying, then you should already be familiar with the fact that we’re now experiencing “unprecedented times.”
While you don’t have to use that tired phrase in your updated marketing messages, you can make some adjustments to ensure your brand comes across as sympathetic, caring, and relevant.
Take a look at this article from Search Engine Journal to learn some excellent strategies for content marketing during a pandemic to preserve your customer loyalty and retention until life returns to normal.
A full-time freelance writer and editor, Jennifer G. believes that understanding each client’s unique business, brand, voice, passions, and goals is the true challenge faced when creating content for others. With every new client and project, she loves diving in, getting acquainted, and developing long-lasting relationships.