Crissonna has written well-researched, thoughtful, and search-engine friendly content for a wide range of audiences in an even wider range of tones. Her professional experience has taught her how to appeal to nonprofit donors and corporate attorneys, while her university experience taught her how to engage younger audiences. She has written on topics related to legal technology, venture capital, sociology, government/politics, media, and culture.
When Crissonna is not writing, she can most likely be found catching up on Real Housewives or 90 Day Fiance while working on a fiber arts project. She loves to sew, knit, crochet, and make beaded jewelry. Outside of the home, Crissonna enjoys live music, art galleries, and thrift stores.
Crissonna's primary professional experience is in the legal field. She worked at an academic nonprofit supporting legal research, a B2B legal news organization, and a boutique legal marketing firm. Her experiences give her a unique edge within the legal field; while many legal marketers only have experience working in law firm operations, Crissonna understands, not just the legal practice aspect, but the development of legal ideas and management of legal businesses.
Crissonna worked at a B2B law journal that aggregated and published hundreds of legal news articles a day on behalf on boutique and AmLaw clients. She proofread articles, created SEO metatags, and scheduled social media posts, rounding up the most significant and well-performing pieces for additional exposure via email and LinkedIn newsletters.
Crissonna has written a number of humorous articles and blog posts in her college years, when her student magazines allowed her greater creative license. These articles are about relatable lifestyle issues, such as handling customer service jobs and the relentless advice to use affirmations to solve personal problems.
Crissonna was a lead producer for Legal News Reach, a podcast that highlighted and interview thought leaders in the legal community. Many of the guests owned CRMs, using the podcast to explain how law firms could integrate legal technology to minimize the effort involved in running a legal business and focus on practicing law.
Crissonna has written all types of articles for student newspapers, nonprofit development blogs, law journals, and law firm websites. She enjoys gathering information, arranging it into a narrative flow, and choosing the best language to communicate the thesis.
Crissonna has drafted email copy for all of her professional positions. She was in charge of the donor newsletter for an academic nonprofit, which served as a vehicle to communicate the latest research updates with an audience of corporate lawyers. She published a daily roundup newsletter for a B2B law journal, highlighting the best performing articles based on analytics. She drafted newsletters for a number of law firm clients in her days as a legal marketing agency employee.
Crissonna has written blog posts for law firm websites, law journals, nonprofit development websites, and student magazines. The topics have ranged from media and culture to legal technology and finance. She has written humorous posts as well as formal or even academic posts.