Specialties
Hilary specializes in all sorts of marketing copy - think blogs, emails, landing pages, and product descriptions, too. She also is particularly adept at writing video scripts, press releases, and HARO responses to gain brand visibility.
In terms of niche, Hilary has a robust Home, Fashion, Beauty, E-commerce, Digital Marketing, and Finance portfolio. Talk about a jack-of-all trades!
Interests
Hilary enjoys anything to do with fashion and beauty - specifically writing about slow fashion and clean, sustainable cosmetics! Her favorite brand voice at the moment is Gucci.
Outside of work, she is incredibly creative and have had my oil paintings showcased in national galleries. She is also a certified yoga teacher and have found that the practice helps me remain emotionally resilient and centered in all areas of my life. She has even worked in a National Park! She brings this same diversity of thought and passion to her work, and hopes to be able to continue to explore and develop my passions as she grow and learn with a new adventure.
Education
University of Florida
Hilary graduated from the University of Florida, where she double-majored in English and Medical Geography from 2016 - 2019. There, she maintained a 3.9 GPA and graduated Summa Cum Laude!
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Beauty
200 Projects Completed
Hilary has a robust beauty portfolio, having worked with brands like NOTO Botanics, Heaux Cosmetics, Sente and more! She has written blogs, product descriptions, emails, and landing page copy to help these brands tell their own unique story. Her favorite type of beauty brands are those with a focus on sustainability!
Finance
50 Projects Completed
Hilary previously was a full-time copywriter for Cambridge Investment Research, one of the largest independent broker-dealers in the United States. In this role, she wrote a variety of white papers, blogs, and sales collateral used to help those in financial services grow their businesses. She's also written for Fifth Third Bank.
Health Supplements
50 Projects Completed
Hilary has written extensively for health supplement companies like Amazing Herbs and 4 the Greater Good. Her e-portfolio contains a wide variety of copy samples, including long-form blog posts, emaiils, and product descriptions, too. She loves seeing the impact these products have on the lives of others!
Fashion
150 Projects Completed
Fashion companies perhaps comprise the largest section of Hilary's e-portfolio! Through thoughtfully-crafted landing pages, blogs, and product descriptions, Hilary loves using aspirational storytelling to bring these brands stories to life. You may recognize some of her previous clients: Azeera, Twila True, REVERSIBLE, and Gucci are a few.
Home Living
50 Projects Completed
Hilary has extensive experience working with Home and Garden subjects! For four years, she was a copywriter for Fracture, a home decor company that prints photos on glass. There, she wrote Direct Ad copy, video scripts, blog posts, and more with a focus on aspirational storytelling. Some of her other home decor clients include Christy B Home, the Color Cord Company, and Inhaven.
Script/Video
50 Projects Completed
Hilary loves writing script/video content - it's one of her greatest strengths! When she was a copywriter with Cambridge Investment Research, this was a primary part of her workload. Her video scripts have even won a Platinum Marketing Award premiering in New York City!
Bio/Profile
100 Projects Completed
Hilary loves to write bios and profiles for those looking to increase their online visibility or enhance their public relations efforts. She's done the same for several other e-commerce companies, including brands like Koyal Wholesale and Alex and Ani.
She is also adept at researching and writing profiles for C-suite members and other executives - Google Fracture CEO Abhi Lokesh and take a look for yourself!
Blog Post
300 Projects Completed
Hilary knows her way around a blog post - and knows that it's purpose is to enhance visibility to your site! In her five years of copywriting experience, she's written blog posts for brands like Azeera, Reversible, and Blue Nile.
She has also spearheaded efforts for Fracture's blog, where she was part of the SEO task force that brought visibility up 30% YoY!
Product Description
400 Projects Completed
Despite their seemingly rote nature, product descriptions are one of Hilary's favorite things to write for her marketing clients! They're quick and easy - and she's done the same for companies like UCA Lingerie, NOTO Botanics, and even Gucci!
Take a look at some of these client's websites, or her e-portfolio to see some of her work!
