Beth specializes in writing online content like blogs and social media posts, and research-based pieces such as white papers to support marketing campaigns targeted at higher education institutions and libraries. She excels at brand and product storytelling centered on customer needs. With a background in libraries, she produces well-researched and accurate content written for both academic and casual readers.
Beth has 20 years of experience writing content for academic and public librarians, from library leaders to front-line staff. Her writing reflects her passion for libraries, academia, and K12 education. Her interests are broad, and she enjoys researching and crafting multidisciplinary content that incorporates current trends, new thinking, and fresh discoveries that impact education and libraries.
Beth's career in publishing and information services began in the early '00s. She has participated in driving the evolution of online publishing from microfilm to ASCII text content to full-image newspaper, periodical, and research collection publishing. Her writing reflects her passion for libraries, academia, and K12 education at the intersection of publishing and information services.
Beth has 20 years of experience working with higher education institutions and most recently K12 schools. She has worked at the intersection of online services and SaaS solutions for educational institutions. Her writing reflects her passion for libraries, academia, and K12 education.
Beth has 20 years of experience in the SaaS, information services, and education technology industries, particularly for higher education institutions, K12 schools, and libraries. Her recent work focuses on SaaS solutions for higher education institutions and academic libraries. Her writing reflects her passion for connecting academic customers with SaaS solutions that solve their challenges with making information accessible to students and faculty.
Beth is an experienced blog manager with more than 10 years of experience writing and editing corporate blog posts. She has strong research skills authoring blog posts that are engaging and supported by authoritative sources. Her approach is audience-first, and she is skilled at brand and product storytelling centered on customer needs. Her interests are broad, and she enjoys researching and crafting multidisciplinary blogs that incorporate current trends, new thinking, and fresh discoveries that impact education and libraries.
Beth takes an audience-first approach to writing content. She is skilled at crafting customer-focused case studies from product and brand content such as webinars and customer interviews. With deep experience in the SaaS, information services, and education technology industries, particularly for higher education institutions, K12 schools, and libraries, she conveys product and brand solution messaging leading with customer pain points.
Beth is an experienced copywriter with established capabilities in online content creation including email copy. She provides end-to-end copywriting support for marketing campaigns from drafting customer emails and landing pages that generate demand to crafting in-depth white papers and compelling case studies that drive purchasing decisions.
Beth is an experienced copywriter with established capabilities in online content creation including landing pages. She provides end-to-end copywriting support for marketing campaigns from drafting customer emails and landing pages that generate demand to crafting in-depth white papers and compelling case studies that drive purchasing decisions.
Beth is an experienced copywriter with established capabilities in online content creation including social media posts. She has written for corporate social media channels since the early days of Twitter (now X) and Facebook (for companies) with expertise in organic and paid content.
Beth specializes in writing research-based pieces such as white papers to support marketing campaigns targeted at higher education institutions and libraries. She excels at brand and product storytelling centered on customer needs. With a background in libraries, she produces well-researched and accurate content written for the target audience. She crafts white papers that help brands meet their marketing goals while remaining compelling and useful for customers.
Beth is an experienced copywriter with established capabilities in online content creation including social media posts. She has written for corporate social media channels since the early days of Twitter (now X) and Facebook (for companies) with expertise in organic and paid content.
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