Ray specializes in content and inbound marketing, which includes writing social media captions and posts, website copy, sales copy, email copy, sales funnel setup and creation, blog posts, and SEO.
They are a data-driven social media manager who enthusiastically dives deep into the demographics and psychographics of a company's clientele to provide engaging, informative, and persuasive content for business owners.
Ray has wide-ranging experience with a variety of small businesses. Their personal favorite businesses to work with have included coaches and therapists, as well as educators.
Some of their most fulfilling work has been completed for business owners who focus on self-care, nutrition, sexuality, support and resources for the LGBT+ community, and alternative religious and spiritual practices.
Ray has personal and work experience across several avenues within the automotive industry, including automotive sales, merchandising and sales for auto parts stores, and managing a repair shop.
They were also licensed with the Jr. NHRA at the age of eight and grew up building racecars and repairing vehicles with their father, and have a passion for the systems that allow vehicles to run and get people where they want to go.
Ray has studied holistic nutrition and has a thorough understanding of how many supplements interact with each other and inside the body. They're also knowledgeable on a variety of different mental and physical health conditions that can affect the way these supplements work depending on an individual person's metabolism and body.
Ray was a licensed cosmetologist for six years, and while they don't keep busy working in or managing a salon anymore, they are still passionate about the hair and skin care industries as a whole.
They keep up with many of the latest products and have a deeply personal interest in ensuring that customers are well-educated on the products they're purchasing.
Ray has studied holistic nutrition and is also passionate about home cooking, including and especially creating meals with specific dietary restrictions or budget constraints in mind.
They are personally passionate about the power of food to help and heal us when used and consumed correctly, and love to celebrate the joy that eating can bring to our lives.
While Ray doesn't have any professional experience writing about crafting, they spend their free time keeping their hands as busy as possible.
Ray crochets, knits, quilts, sews, does cross stitch and embroidery, calligraphy, soap making, jewelry making, scrapbooking, and junk journaling on a rotating basis as often as they can.
They're also learning how to use their new Cricut machine to make greeting cards and vinyl products.
Ray is a member of the LGBT+ community, practices an alternative relationship style, and is also neurodivergent.
Diversity and inclusivity are paramount to Ray's personal life, and they are passionate about the importance of providing support and education to those within and outside of each of these communities as much as possible. They participate in communities both locally and online to reach those goals.
Ray has studied holistic nutrition and has a solid grasp of the wide variety of components that are necessary for someone to have a balanced, healthy diet.
They're also well-versed in the extensive number of hangups someone can have when trying to better themselves through their nutrition and know how to encourage and support audiences through every step of their journey to bettering their health.
Ray is fascinated with relationships and community and the ways these things affect us in our day-to-day lives. They understand that they can be the sources of our greatest joys and worst heartbreaks and how strange and difficult it can be to maintain healthy relationships.
They enjoy sharing their own insights and experiences and connecting with audiences to help them feel less isolated and more supported in such personal experiences.
In their holistic nutrition studies, Ray learned about the importance of true self-care beyond just taking bubble baths and getting ourselves treats to give us a mental boost when needed.
They understand that self-care is most often finding healthy ways to cope with difficulties and trauma, reprogramming our brains and nervous systems after experiencing hard times, the importance of boundaries, and how necessary it is to give ourselves grace as we learn.
Ray has a proven track record of success in writing clear, concise, and informative content that is easy to understand by technical audiences.
Their commitment to accuracy and clarity and willingness to receive feedback to improve their work creates a sense of trust that even with unfamiliar topics, they can still create the work a business needs to reach its audience.
They are a skilled writer with a proven track record of success in creating engaging and informative content that drives traffic and leads.
They understand how to use images and backlinks to add to reader engagement and build authority both with readers and for search engine results to allow audiences to make fully informed decisions. This positions businesses as the go-to in their field for learning more about a given topic.
Ray is a skilled copywriter with a proven track record of success in creating persuasive and engaging emails that drive conversions.
They can write for a wide variety of audiences, understand the importance of having SOPs and best practices in place for email marketing, and are fully committed to collaboration to achieve quality and the desired results.
Ray is a skilled copywriter with a proven track record of success in creating engaging and informative posts that drive engagement and results.
They understand and keep up-to-date with Meta's algorithms and best practices and understand how powerful of a force social media is in day-to-day life. They collaborate with business owners to learn brand voice and can convey it while connecting with audiences on a more personal and intimate level.
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