Scott specializes in e-commerce product descriptions and blog posts that incorporate target keywords to optimize the SEO performance of retail websites. He also writes high-performing product listings for third-party marketplaces like Amazon, Etsy, and Walmart.com. He can also conduct audience research and competitive analysis as needed to ensure your copy reaches your target audience.
Scott’s primary interests are any business that supports a vegan or plant-based lifestyle, animal rights, sustainable industries, recycled products, or any other business that seeks to have a positive impact for animals or combat climate change. He is passionate about menswear and helping people find ethical, sustainable fashion choices. Scott is also a fitness enthusiast and comfortable writing about weight training and plant-based nutrition. He previously wrote for clients in the public health, tourism, and retail industries.
Scott has extensive experience conducting competitor and keyword research for e-commerce products, then writing SEO-rich product titles, product descriptions, and bullet points that appear in search results and drive conversions. He is an expert with Amazon Seller Central and understands all the rules to make sure product listings are compliant with Amazon policies and optimized for the best results. He has a successful history creating revenue-generating product listings on Amazon, Etsy, and other e-commerce marketplaces.
Scott is a menswear and vegan fashion enthusiast. He previously published his own menswear blog called "Bond on a Budget." The blog offered readers budget-friendly alternatives to luxury-brand items worn by actors in the James Bond franchise. Scott published weekly posts in which he researched popular menswear brands and highlighted items that fit a specific item or outfit from the franchise.
Scott was the public relations specialist for the North Dakota Center for Tobacco Prevention and Control Policy from 2011 until 2016. He researched and wrote news releases and long-form articles that educated the public about health risks associated with tobacco use and updates to the state's tobacco policies. He also provided talking points and developed strategies to advance the CTPCP's goals among legislators.
Scott served as the communications officer on several statewide political campaigns between 2012 and 2016, including campaigns for ballot measures, state officials, and legislators. His work included overall campaign strategy and messaging, news releases, talking points, press conference coordination, and media coaching for candidates prior to debates and other televised appearances.
Scott has more than 15 years of experience writing advertisements for companies across a wide variety of industries. He has written radio ads, TV ads, print ads, sponsored posts, social media ads, and digital ads. He is comfortable writing from a detailed brief or developing the content without specific direction from the client.
Scott has extensive experience researching and writing blog posts that are SEO optimized to drive traffic to a website. He knows how to craft compelling headlines that motivate readers to click through to the website, where they encounter well-written content composed following SEO best practices. He has written mostly about fashion, but he is comfortable researching any topic.
Scott is an expert at crafting keyword-optimized product descriptions that follow best practices for ranking on Amazon, Etsy, or Google. He has written descriptions for high-selling home decor and furniture, clothing, and kitchen accessories. He can also audit and revise existing product descriptions that are underperforming to improve conversions and achieve sales objectives.
Scott has robust experience researching, writing, and disseminating press releases for clients across a number of industries. He knows how to distill complex, multi-layered information down to the main points so it can be easily understood by overworked journalists who don't have time to research the issue before writing the story. His press releases are often printed as-is without any edits by the newsroom.
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