Jay has over 20 years of marketing and public relations experience, writing copy/content for high-tech products and services. Writing examples include advertisements (such as Google Ads/PPC campaigns, banner ads and print ads), articles, blogs, case studies, emails/eBlasts, fact sheets, infographics, internal company communications, marketing collateral (such as brochures, one sheets, product sheets, spec sheets, etc.), newsletters, press releases, sales presentations (PowerPoint slides), social media posts, speeches, websites (including specialized landing pages), and white papers.

Jay has in-depth experience utilizing Search Engine Optimization (SEO) strategies to improve product and service rankings and drive increased to traffic company websites. Effective product and service positioning is paramount to Jay's writing objectives. When it comes to writing press releases, Jay understands the importance of sharing newsworthy information, but also understands the significant opportunity to incorporate thought leadership and market positioning, including product/service differentiators and benefits.

Industries/markets that Jay has written for include aerospace, automotive, chemical, defense, energy, entertainment, healthcare, industrial manufacturing (and services), information technology (IT), software and software-as-a-service (SaaS), and sports.