Amy has written hundreds of successfully-funded business plans, pitch decks, and high-level government grants and corporate proposals. She has completed over 40 nonfiction books for educational publishers. Her industry specialties include real estate (residential and commercial), start-ups, expansions, mergers & acquisitions, pharma, healthcare, wellness and general health (especially women's health), and sustainable agriculture. She's passionate about sustainable living, diversity and equity, and nature and the outdoors. She is also an award-winning fiction writer and has published professionally in all genres except comic books and plays.
Amy is committed to personal fitness, including being active (running and hiking), holistic health, and nutrition and natural health. She is an animal lover and a people-lover too. She enjoys singing and playing classic rock and country songs with her man at tiki bars, diners, drive-ins, and dives in Southwest Florida.
Amy received two Bachelor of Arts degrees in British/American Literature and Studio Art from Scripps College in Claremont, CA.
Amy received a Master of Fine Arts in Creative Writing degree from Chapman University in Orange, CA. The degree was awarded with full honors and encompassed 120 units, along with a concentration in International Literature and teaching education. She also served as Graduate Assistant to Faculty Governance at the university.
Amy has written over 180 business plans for small- to medium-enterprises (SMEs) in the U.S., Canada, and Mexico. In addition, she's written hundreds of business-related articles on topics ranging from marketing to business planning, financial administration, and tax-related issues. Her expertise is in both for-profit and not-for-profit industries.
As an active community college teacher and writer for textbook and educational assessment companies, Amy has direct experience that can help produce strong educational content at all levels. She also works with a private educational company teaching K-3 grade children and has developed curriculum for Common Core and state standards for different age groups. She has experience writing about K-12 and college education and writing about many different academic subjects (ELA, Social Studies, Earth Sciences, Languages, Writing) for textbooks, online, and mobile education projects.
Amy's background in health writing and research includes writing for Livestrong and specialty publications in complementary/alternative medicine (CAM) and coaching dozens of healthcare businesses and professionals in Canada and the U.S. for marketing, start-up, and business expansion plans. Her passion is women's health, holistic and natural health, fitness, and food as medicine.
Amy has written for auto loan, auto insurance, home insurance, life insurance, and consumer advocate organizations. She combines her research background with a desire to help clients stand out in crowded marketplaces to provide subject-matter expertise.
Amy has worked with U.S., Canadian, and Mexican fashion designers for men's and women's fashion. She is a fashion enthusiast with a lot of experience and interest in the business of fashion and consumer fashion and blogging.
A former Livestrong writer, Amy's expertise is in the area of women's fitness and health including workout regimens (for men and women), diet plans, and supplements. She has a number of clients who are successful personal trainers and gym owners in the U.S. and Canada.
Amy has written hundreds of auto profiles and auto-related articles, including insurance, driving safety, auto financing, and model profiles.
A former Housing Commissioner with experience in housing and economic development, Amy brings experience with lenders, developers, and homeowners to real estate writing.
She's published 40 books conventionally and 5 through the author publishing cooperative she was treasurer of (i.e. "self publishing" or indy publishing). She has been a professional writer since 1998. She is an award-winning short fiction writer (science fiction/fantasy).
She has a business planning specialty in sustainable agriculture, sustainable food, natural foods, and regenerative agriculture.
She has a business planning specialty in emerging technology and new space businesses.
She has a business planning specialty in biotech and biopharma in emerging technologies, including Seed and Series A & B level startups.
Amy has completed blog posts, articles, landing pages, and calls-to-action for several top-rated CBD companies. She has written about pet CBD, topicals, oral CBD, and the effectiveness of CBD products for different uses. She also has a background in writing about CBD for business development purposes (plans and pitch decks).
Amy has worked on business plans for diversity, equity & inclusion businesses, either as part of larger corporations or as stand-alone businesses seeking to bring DEI opportunities to Fortune 500 businesses. She is familiar with research in the field, from Gallup to McKinsey. She has also written articles about the bottom-line benefits of DEI to small, medium, and large enterprises - including internationally (Pakistan, India, EU, ASEAN nations).
Amy has a background working in affordable housing and economic development in a major market. She has served as development officer for over 10 housing and economic development projects. She has also written for SaaS providers in the construction industry, including ProEst and Procore. She has worked with several commercial and residential construction firms and is familiar with the construction process, including estimating, subcontractors, RFPs, change orders, and progress billings.
Amy has written hundreds of highly-ranked blog posts for a variety of businesses, including major auto buying or car information websites, major online sales portals, and for small- to medium-enterprises in many different industries. Her expertise covers a number of different business sectors, especially health, financial services, legal, and sustainable manufacturing (food, agriculture, beauty and health products). She is experienced in using AP, Chicago, and various house publication styles.
Amy has written 40 conventionally published nonfiction books for children and young adults. She has published 4 novels conventionally, and three short fiction and poetry collections.
Amy has written web pages for marketing, information, advertising, and sales for dozens of companies in business sectors that include pets and veterinary services, car sales and auto insurance, healthcare (clinics, hospitals, private practices), home and life insurance, other writers (fiction and non-fiction), agriculture and food industry, and software companies.
She has published hundreds of articles on a broad range of topics.
She has written 400+ business plans, about 25 marketing plans, and is experienced in all levels of the process, with an approximate 70% successful funding rate. She is part of a consortium of business plan developers.
She has published 45 books, including eBooks.
When she works with organizations/businesses closely, they often want social media posts. She has gained experience optimizing these posts for calls to action and engagement.
She is experienced in writing successful grants to state (California), federal (HHS, Education, Labor, SAMHSA, NIH) and major private foundations. This environment has changed greatly in recent years and continues to change.
She is experienced in writing effective landing pages for sales funnels in industries I'm experienced in.
White papers have a close relationship to fundable business plans. One of her strengths is in-depth, varied research, and creating documents that motivate industry experts and present thought leadership.
Amy has completed Twitter and other social media posts for a variety of clients, including businesses in the long-term care, healthcare, pharma, and CBD industries. She is adept at crafting short posts that gain viewer interest to drive engagement and responses.
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