You can think of writing style as personality expressed in writing. This guide aims to introduce different writing styles that can be used by writers to connect with readers that all have different goals, motivations, and context in which they live, work and play. Writing style is both an art and science and draws from the complex relationships between language, psychology, meter and culture. It includes various elements such as tone of voice, diction, punctuation use, headline and subhead placement, word choices, sentence and paragraph length, abstract vs. concrete imagery and more. Of all these elements, tone of voice is perhaps the most challenging to master, but also the most fun.