Erin has extensive experience in business, healthcare and legal communications, having written study/assessment outcome reports, financial reports, program development plans, policies and procedures, marketing materials, job descriptions, and staff development and education materials. Her health care articles have been published in industry magazines and client newsletters. Her current clientele includes several law and accounting firms for whom she writes blogs and web content. She also writes grant proposals with over a 95% success rate of application acceptance. One of her greatest strengths is the ability to organize data and information into a cohesive document that fulfills its intended purpose.
Erin loves to write both fiction and non-fiction projects. She also enjoys traveling, having visited over twelve countries on three continents. She climbed to the summit of Kilimanjaro in 1999 and adopted her daughter from China in 2002. In addition, Erin works with the artistic material metal clay and creates original works of silver, copper, and bronze jewelry. She teaches metal clay classes to adults and children and is a certified artist in precious metal clay.
Erin's focus was business communication, human services and marketing.
Erin's focus of study was business law and legal writing.
Erin worked as a health care consultant in the field of physical medicine and rehabilitation for almost 20 years. She has worked with hospitals, hospital networks, skilled nursing facilities, Alzheimer's units, home health care providers, Continuing Care Retirement Communities, physician groups and inpatient/outpatient rehabilitation programs. Her work encompassed feasibility studies, strategic plans, patient data analysis (length of stay, DRG, and more), payor analysis, policy and procedure writing, job description development, market analysis, market plan development, marketing material development, and much more. She has also written articles on a variety of health care topics for industry magazines, company newsletters, and websites.
Erin worked as a health care consultant in the field of physical medicine and rehabilitation for almost 20 years. She has worked with hospitals, hospital networks, skilled nursing facilities, assisted living facilities, Alzheimer's units, home health care providers, Continuing Care Retirement Communities, physician groups and inpatient/outpatient rehabilitation programs. Her work encompassed feasibility studies, strategic plans, patient data analysis (length of stay, DRG, and more), payor analysis, policy and procedure writing, job description development, market analysis, market plan development, marketing material development, and much more. She has also written articles on a variety of health care topics for industry magazines, company newsletters, blogs, and websites.
Erin worked has a business for almost 20 years. She has written an extensive variety of documents including business reports, market analyses, staff assessments, marketing materials, blogs, and other internal and external communication documents. She has written website content for businesses ranging from law practices and accounting firms to specialty food and home improvement businesses. She also writes speeches, quarterly and annual reports, and presentation pieces for all types of businesses.
Erin has developed and implemented marketing programs for a variety of facilities including outpatient rehabilitation programs, nursing homes, chiropractic offices, small businesses, and more. In addition to developing the marketing plan, she also created many of the print and online materials designed to drive the target audience to the client's programs, locations, or services. She also writes blogs and articles to address b2b challenges and opportunities as well as web content design to drive business to the site that translates into action by the audience.
With a background in both business and law, Erin's freelance writing career has included writing blogs, article, and white papers for business and criminal defense law firms. She is also completed several projects that required assessment of legal positions as they relate to a specific topic of interest. Several of her clients require legally-focused web content that addresses the audiences specific needs or concerns.
Erin utilizes her business and law degrees, as well as her skills a fiction author, to write effective and compelling blogs for a variety of clients. She writes content for law and accounting firms, B2B companies, small specialty retailers, home remodeling companies, healthcare organizations and more. Each blog is original and tailored to each client's communication goals and target audience.
Erin ghost-written articles for a number of online magazines including Entrepreneur, The Huffington Post, and Small Business, as well as written pieces for clients' websites or online newsletters. All of her pieces utilize SEO best practices, meet client goals, and address all publishing guidelines, if applicable.
A web page exists to inform the target audience of the services or products available from a business. An effective web page is one that reflects the needs and issues of the target audience as well as provide information. Erin's business experience, both as a consultant and an owner, allows her to understand both sides of this equation to create web content that is specific to the business and their target clientele.
Erin works with a variety of clients to develop brochures to market their business to their audiences. Focusing on each client's needs and goals, Erin creates unique and effective marketing materials to best promote the client's product or service. Her clients include large hospital systems and small, local business including chiropractors, restaurants and hair salons.
Erin understands that a press release is more than a marketing piece, it is an enticement. The goal is to hook a reporter into wanting to learn more about the topic and seek out the client for more information. She drafts her press releases with this issue in mind with the intent that it the first step in a larger marketing process.
Working with a variety of not-for-profit organizations, Erin has written almost 20 grant proposals with a 95% success rate. Clients have included a Chicago area Easter Seals Facility, churches, and groups starting programs for at-risk youth and people with HIV. Her proposals have resulted program funding, copy machine donations, and facility renovations. Her smallest successful proposal was from Xerox for a copy machine and the largest was for a $6,000 grant for an HIV support program.
Erin F. has written white papers on a variety of topics, including finance, investment tools, healthcare employment opportunities, content marketing, SEO best practices, and cloud-based accounting systems for small businesses. She works diligently to assure that the whitepapers meet client demands in terms of content, organization, style, tone, and objective. Her work has included both topical and product comparison pieces, all created to add value to the target-audience reader.
Erin works with clients to create voice over scripts for online classes. In some instances she develops the entire presentation, including original power point content and in others she revises existing presentations and writes the scripts. Her pieces are appropriately color-coded for the actors, including orange-lettered pronunciation keys as needed. She has developed scripts for on topis of business, personal and professional skills development, grant writing, and and more.