Specializing in blog articles, press releases, whitepapers, web copy, press releases and email campaigns, Lindsey jumps at the challenge of a new topic and thrives on writing about those subjects she knows well.
Passionate about education, travel and family life, Lindsey also enjoys learning more about food preparation and production, agriculture, literature and history.
In addition to a rounded approach to the study of literature and the English language, Lindsey explored classes in education, history and psychology, and how they related to each other. Through these she had the opportunity to tutor high school classes, participate in behavioral studies, and engage in research-focused seminars.
While studying abroad during her final semester, Lindsey experienced the literature-rich world of the United Kingdom and will continue her globe-trotting interests.
Primarily focusing her writing for inbound marketing purposes, Lindsey has kept up with the changing tide of SEO and content marketing, matching her style and skills to meet the ever-increasing needs of the industry. She has created content for online marketing blogs and and businesses, written copy for marketing material aimed at customer service engagement, composed professional reviews analyzing the effectiveness of the marketed product, and written whitepapers considering the topic of online marketing and how it differs from traditional tactics.
Lindsey's more than 7 years of work in the food industry culminated in a valued position in a well-known coffee company. Providing quality and analysis support for the coffee buyers, she tasted and graded various coffees, assisted in blend creation, and collaborated on training materials. She also wrote and edited industry-related executive memos and created copy for featured drink promotional material.
A foodie at heart, Lindsey has sampled various cuisines and written reviews and recommendations for restaurants. Culinarily-inclined herself, she has experimented with vegan, paleo, and gluten-free cooking, frequently develops her own recipes, and is currently exploring the freezer-meal and slow cooker phenomenon.
Lindsey's professional experience in the industry has benefitted her ability to write thoughtfully and informatively on a number of subjects. She has tutored high school math, science and English, taught extracurricular classes for elementary aged children, as well as developed and implemented a Sophomore English syllabus and coursework.
Her writing has taken on new dimension as she broadened her range to cover issues at the college level, including benefits of a college degree, major analysis, financial issues, extension learning, and overview of particular courses.
Blog posts are this writer's specialty, and she has a flair for perceiving ways for the most successful businesses be deeply involved with what's going on in their industry. She enjoys brainstorming subjects that are relevant to the company, add value to a reader, and leave viewers wanting to more about the business and what it has to offer.
One of the most valuable things a business can do is share important happenings in their company or in the industry. Lindsey possesses a knack for drawing readers into short and eye-catching press releases that prove the relevance and involvement of the client. Her goal is always to create memorable pieces from the newsworthy events in the business' world.
When a customer signs up to be contacted via email, Lindsey knows the importance of those first few communications in particular. Her copy always stays well on the side of interesting and valuable without ever straying to spamming. Incorporating the key aspects of the business that it are most important for customers to know, she carefully engages the reader through email in an approachable and non-invasive manner.
Whitepapers provide the opportunity for an in-depth look into a specific topic that is highly important to a business. Lindsey enjoys the thorough research and organization necessary when writing a whitepaper; it is an opportunity to connect and convey at another level. She sees no need for whitepapers to be less engrossing than any other piece of work, and takes on the challenge of packaging important information into an interesting and memorable read.