Crystal began her content marketing career in 2008 for a SaaS tech company. She contributed to the company blog, provided copy for the site, created white papers and guest posted on many sites providing advice for small businesses. In 2014, she became the Digital Marketing Specialist at a credit union where she now owns the content marketing strategy. Her role also involves overseeing the company's SEO strategy.
Her freelance services have been used by many businesses. While her main experience involves B2B audiences or B2C financial advice, she has done work for many businesses, including interior decorators, fitness trainers, spas and contractors.
Personally, she grew up on a farm and has been an avid equestrian since a small child. She has extensive experience working in pet stores and veterinary offices.