Mindy specializes in short- and long-form advertising copy, specifically advertorials. Mindy also writes white papers, lifestyle articles, email marketing campaigns and profiles, among others. Mindy's other specialty that comes with writing includes best research practices to write informative, accurate and useful content for each client.
Mindy's interests include writing and editing on topics such as food and nutrition, parenting, travel and outdoor recreation. She enjoys reading and writing in any genre.
Mindy holds a bachelor's degree in English with an emphasis in creative writing and a minor in behavioral psychology from Webster University, St. Louis. She published academic essays in The Mercury and creative works in The Green Fuse literary magazines while at Webster. Mindy worked in newspaper publishing writing for advertising clients and covering book news, reviews and events while completing her degree.
Mindy worked for the Missourian Media Group for five years working in advertising, writing articles for book releases and reviews, and working with clients to develop advertising campaigns.
Mindy has been instrumental in developing marketing campaigns for clients that include politicians, finance advisors, small-business owners and many more. She began her career working in marketing and advertising in the publishing industry before becoming a freelance communications specialist.
Mindy has written articles for a diverse clientele base, including finance advisors, mass-market landing pages, small-business owners, travel websites and cooking websites. She has published press releases, book reviews, travel profiles, and works of creative nonfiction and fiction.
Mindy has written product descriptions for websites such as Staples.ca, Elle Canada, Purina and many more. She specializes in concise, effective descriptions that communicate the usefulness and desirability of each product. She follows industry-standard style guides or client-chosen guides to create continuity throughout a client's platforms.
Mindy writes advertorials, direct mail advertisements, email campaigns, banner ads, and varied print advertising, as well as product descriptions. She works with each client to find the right voice for their advertisements and general content.