As a trained technical and health writer, Elizabeth specializes in writing direct-response sales promotions that help companies sell technical and health-related products to consumers. She knows how to focus on the benefits of a product, writing compelling copy that engages prospects on an emotional level.
Her headlines and leads spotlight a product's unique selling proposition. She writes copy that draws the reader into the body of her promotion by promising a solution to a problem and then offering dramatic proof that her product offers that solution.
Elizabeth's technical background serves her well in her secondary specialty as a video marketing specialist. She's founded a website that offers entrepreneurs and business owners a how-to guide to build a YouTube channel. She writes articles on how to create videos on a budget and offers video production tips to new creators.
Elizabeth is a self-taught videographer. She enjoys scripting, filming and editing her own videos. She's produced a number of how-to videos that she posts to her YouTube channel. She's also produced videos that are broadcast on public access television.
Elizabeth graduated with honors from Grossmont College in El Cajon, California with an Associate of Arts degree in Liberal Arts and Sciences. She earned a 3.9 GPA.
Elizabeth B. graduated summa cum laude from the University of California, San Diego with a Bachelor of Arts in Literature/Writing. She minored in Anthropology. She was a Regents Scholar and earned a 3.96 GPA.
For 7 years, Elizabeth worked as a contract technical writer specializing in software application documentation. She was responsible for writing, editing and designing user manuals, online Help systems, Web content, bid proposals, evaluation guides and software release notes.
She's worked as a ghost writer for a content writing site where she's written articles about VPS hosting, cloud storage services and smart phone hardware features.
For 2 years, Elizabeth worked as Nursing Education Coordinator for a textbook publishing company that produced continuing education courses for nurses. One of her responsibilities was to copyedit nursing textbooks and health articles before publication.
For 4 years, Elizabeth worked for a dental insurance company as Publications Department Manager. She was responsible for writing newsletter articles and marketing materials on dental health topics.
She currently writes articles about weight loss, exercise and nutrition for a content writing site.
Elizabeth worked for 2 years in the marketing department of a multinational telecommunications company. She worked with the marketing team and company engineers writing and designing bid proposal materials. The company she worked for provided emergency response (911) systems to law enforcement and other first responders.
She currently writes blog articles about video marketing techniques for an audience of entrepreneurs and small business owners.
Elizabeth B. works for an online content writing site creating blog posts on a variety of topics. She's written posts covering popular culture, health, gardening, entertainment, home improvement and lifestyle topics. She's also covered technology topics, such as smart phone features, cloud storage options and telecommunications software. She is a versatile writer who can quickly research and write blog posts that engage and inform her clients' readers.
Elizabeth B. has 15 years experience writing articles for newsletters, websites and e-zines. For 4 years, she was an in-house copywriter for a dental insurance company where she wrote newsletter articles about the dental insurance industry. She now does freelance writing for an online content site where she specializes in writing about technology, health and business topics.
Elizabeth B. writes product descriptions for an online content writing site. She's written descriptions for video equipment, audio equipment, smart phones and exercise equipment. Her years of working as a technical writer serve her well when writing descriptions that require an ability to translate technical specifications into real-world benefits that help a consumer make a purchasing decision.
Elizabeth B. wrote, designed and conducted a one-hour webinar presentation consisting of PowerPoint slides and accompanying recorded audio. Her client was an international association of direct-response copywriters.
The purpose of this presentation was to teach fellow copywriters how to incorporate budget-friendly techniques into their video marketing efforts. The title of the webinar was "10 Video Tips for the Shoestring Budget: Money-Saving Tips to Help You Create Your Next Amazing Video."