Christal provides well-researched articles, blog posts, white papers and product reviews. She is also skilled at creating persuasive email, social media and web copy.
Christal is passionate about employee engagement, leadership, and lean business practices. Her hobbies include crochet, reading, writing, hiking, yoga, kayaking, baking and gardening. Christal is a wife and mother, and has two cats and a dog.
Christal studied marketing in order to learn about both business and communication. Her favorite project was the "capstone" project, where she worked with students from various disciplines to put together a business plan for an imaginary company that needed revitalization. She and her team received a nearly perfect score on that assignment.
Christal chose to get her MBA in order to get a better hand on overall business strategy. Her favorite classes were, surprisingly, economics and accounting, because they challenged her to get out of her "creative" comfort zone. In her MBA program, Christal learned invaluable skills and honed her penchant for strategy. She loves to use these skills to optimize businesses, and would love to help you meet your business goals.
Christal has nearly 15 years of experience in marketing and business administration. She has an MBA from Benedictine University in Lisle, IL (USA).
Christal is a wife and mother who loves to nourish her family's bodies with delightful, nutritious meals, and their souls with a beautiful, peaceful home. She has written articles on green living, health and beauty products, and specialty foods and beverages.
Christal has been in the marketing industry for nearly 15 years, with extensive experience in direct marketing and email marketing.
Christal has created brochures for several projects during her marketing career. She is adept at targeting the message to the intended audience in the limited space that a brochure provides, while incorporating a solid call-to-action.
Christal created a catalog to showcase the products for Rancilio, an espresso machine manufacturer. In working on projects for Rancilio, Christal frequently had to edit language that had been translated from Italian (ESL editing). I have excluded the price of the item.
In Christal's role as a Direct Marketing Manager, she edited and approved hundreds of emails for both consumers and business partners.
In a PR class she took in undergrad, Christal learned the importance of the "upside-down pyramid" style of writing press releases, and she utilizes that approach for every press release.
As a freelance writer, Christal has written articles on an extensive variety of topics for a wide variety of clients across many industries.
Christal has written blog posts for clients in a variety of industries. She also maintains a personal blog about business, marketing, writing and leadership.