Tom specializes in writing effective marketing collateral pieces, SEO web content, blogs, articles and video/commercial scripts.
• Marketing Communications
• Video Scriptwriting
• Web Content
• Search Engine Optimization (SEO)
Tom received his BA in English-Creative Writing from Knox College in Galesburg, IL. Knox College's Program in Creative Writing is regarded as one of the finest undergraduate creative writing programs in the country according to the prestigious Poets & Writers magazine, a leading resource for writers.
Tom graduated with honors (4.0), receiving his MBA in International Development.
As Signatec's Director of Marketing and Sr. Copywriter, Tom:
* Established Signatec as preferred supplier to SRI International for a multimillion dollar renewable contract, resulting in a $500,000 contract order in 2006, a Small Business Contractor of the Year nomination in 2010 and a $1.2 million contract order in 2011.
* Restored strained or fractured relationships with key customers, resulting in millions of dollars in revenue through new or re-compete contracts.
* Achieved Page One organic ranking on Google for keyword search terms by developing and implementing Search Engine Optimization (SEO) strategies, eliminating the need for Google AdWord sponsored search placement.
* Initiated and established Signatec as a Xilinx Alliance Program partner, a selective and strategic FPGA development program providing free, unlimited ICE seats.
* Proposed solution and led Signatec into strategic Optical Coherence Tomography (OCT) projects with Massachusetts General Hospital and global affiliates, achieving over $300,000 in new system sales.
* Initiated and sustained a project management system for engineering department's new product development process, optimizing limited resources to reduce bottlenecks.
* Implemented customer Tech Case system, reducing response and completion times from months to days.
* Developed and secured distribution partnership with Myung Jin Systems in South Korea, Embed Technologies in India, EHS in Germany and EADS in France.
* Initiated and secured Cooperative Research and Development Agreement (CRADA) with the US Department of Agriculture (USDA) to deliver an advanced liquid food processing monitoring system.
* Wrote all marketing collateral copy, web content, press releases and technical byline articles.
* Directed website design and layout.
A resilient generator of Big Ideas that catalyze team-driven Creative Solutions, Tom serves the marketing communications and advertising requirements for clients around the world. His quick-on-the-draw witticisms comprised of friendly -- mostly self-targeted -- snark build lasting relationships with clients and colleagues, alike, while his global writing experience enables Tom to create insightful and effective marketing collateral pieces, television advertising scripts, web content, articles and videos.
* Marketing Communications
* Web Content Writer
* Search Engine Optimization (SEO)
* Creative problem solving
* Relationship development
AMFA is a non-profit wholesale medicines distributorship, registered in Johannesburg, South Africa. Its purpose is to ensure Christian health professionals in sub-Saharan Africa have access to a consistent supply of quality medicines in their generic formulation. This is done at the lowest cost, with timely and efficient distribution, and a commitment to total customer service.
Tom worked for AMFA for four years from 1999 to 2003. He initially held the position of Director of Operations and was later promoted to the position of Managing Director where he had responsibility for all day-to-day operations of AMFA.
Tom demonstrated an inherent aptitude for video scriptwriting with his first television commercial. Tom was tasked with writing a 15-second television spot with a two-day insertion date. With neither a budget nor the luxury of time to get local talent scripted and ready for a shoot, Tom decided the entire spot had to be done with graphics and sound effects, alone.
The results were excellent and the insertion date deadline was met, which greatly pleased the client. In fact, Tom's commercial was so effective, it was actually reproduced on broadcast television with a major production makeover for a national oil-change service three months after his commercial aired regionally in Georgia. Imitation is the highest form of flattery, they say.
Below is a sample of a video script Tom recently wrote and, as it turned out, directed (post-production). Again, due to budget constraints, the video was done with computer graphics, digital images, music, sound effects and a Voice Over. The client was extremely happy with the end product claiming, "Tom was awesome!" on his client review.
As a former Director of Marketing and Senior Copywriter for a high-speed signals technology company over seven years, Tom wrote all press releases and enjoyed great success in getting new products featured in leading industry trade magazines. Tom can promote your products or services, leveraging social and traditional media to give you a competitive edge.
As a copywriter, writing press releases skews towards the bland, due to the well-established formula for success. However, writing news releases that capture an editor's attention remains a coveted art form. Besides, there's no reason a press release can't be fun; just ensure you write about an enjoyable product or service, even if for your own amusement . . . such as the following spoof release:
Upon the request of Ann Thryft, Senior Editor, RTC Magazine and COTS Journal at The RTC Group, Tom wrote byline articles to educate professionals in the Aerospace & Defense,Test & Measurement and Medical Imaging industries how server-class personal computers can deliver the highest performance capabilities for high-speed data acquisition, processing, storage and playback applications. Available samples include:
* Published article in RTC Magazine: "PC-Based Platforms Serve Up High-Speed Data Acquisition Systems"
* Published article in COTS Journal: "Scalable, Flexible PC Platforms Achieve SIGINT Spectrum Dominance"
Tom also ghost-wrote an article titled, "High-Speed Digitizers Recapture Innovation as ADCs Yield to FPGAs" for his supervisor. The article was published by RTC Magazine in 2010.