Morgan specializes in print and digital marketing and communications content. This includes social media posts, blog posts, website content, press releases, news articles, op-eds, print advertising articles and copy, newsletters, and annual reports. Morgan's subject matter areas of expertise include nonprofit management, real estate, local guides, literature, parenting, pets, and culture.
Morgan is passionate about local nonprofits, and that is evident in her body of work. She has created content for her community's Main Street organization, a small history museum, a recently-revived historic venue, and a regional economic development organization. Morgan's other interests include real estate and community profiles, travel, hiking, Appalachian culture, and all things Disney and Star Wars.
Morgan attended Radford University, a small liberal arts school in rural Virginia. She majored in English, graduating in 2007. Morgan served as a Peer Instructor in her sophomore year, working as the student liaison for "University 100," an introductory course for freshmen. Her coursework included creative writing, Shakespeare, and American and English literature. She wrote several short stories in her college career, and her senior capstone project was a literary analysis.
Morgan has written upwards of 200 pieces of real estate content for blogs, landing pages, and static listing content. She specializes in community profiles, drawing from her professional experience in economic development and workforce solutions to craft content that draws people to a particular location. Real estate is one of Morgan's favorite types of content to create, and her passion shows in the quality of her work.
Morgan is experienced in nonprofit administration, and as anyone with nonprofit experience knows, this often means wearing many hats. One of her most important contributions in the nonprofit sphere has been content creation. From website copy to newsletters, and from grant applications to social media posts, Morgan has written just about every type of content a nonprofit could need. She is passionate about community-centered work, and this shines through in her nonprofit content writing.
Morgan loves the outdoors and is passionate about access and conservation. She lives in the Appalachian mountains, where she frequently hikes, kayaks, and birdwatches. Outdoor recreation is vital to her home community, and she enjoys crafting content around this topic.
Morgan currently works in economic development, so she is immersed in the world of business. Additionally, she has a professional background in small business development and nonprofits. These combined experiences allow her to write business content authoritatively yet accessibly. Morgan has written website content, newsletters, requests for proposals (RFPs), memorandums of understanding (MOUs), grant applications, reports, presentations, and more.
Morgan has crafted dozens of blog posts for clients on topics as wide-ranging as construction site lighting to sleeping in ice hotels. Her zeal for researching interesting topics and turning information into compelling, user-friendly content while driving traffic to a client's site shines through in all her blog posts.
Morgan has written web page copy, website content, and landing pages for an array of clients, with a special emphasis on nonprofit organizations. She has created B2C content for a number of commercial and corporate clients as well. She strikes a balance between search engine optimization and user experience to ensure that a client's content ranks well in search engines without sacrificing content quality.
Morgan has successfully written more than 20 grant applications and additionally has extensive experience in grant reporting. She understands that it is vital to have a strong grasp on the funder's preferences and to follow their guidelines to the letter. She also believes that a strong grant application demonstrates that the grantee has the capacity to carry out the project, and that the grantee understands that the grant funds are given in exchange for carrying out a project in the funder's name. With her nuanced understanding of how grants operator, both from the grantee's and the funder's perspectives, she is able to craft compelling grant applications with a high likelihood of getting the project funded.