News Releases, Personality Profiles, Insurance, Legal, Manuscript Editing, Blogging, General Website Content, Case Studies, Building Renovation/Damage Restoration and Career Coaching.
Wes continues to write a popular observational column for his local newspaper and, as a community service, writes news releases for local nonprofits and fundraising events. He continues to perform regularly in a singing group and, over the years, has enjoyed starring roles in local community theater. He emcees a number of community events, ranging from charity auctions to annual dinners and awards programs. He is a member of his county historical society and recently performed a one-man play he wrote about a local historical event, resulting in an encore performance at the society's annual membership dinner. He and his wife, Mary, a retired teacher, enjoy traveling, hiking and dancing together. He loves to sing harmony whenever he has an excuse to do so.
Wes received an early discharge from the U.S. Army to attend Mansfield State College on the GI Bill. His wife, Mary, returned to complete her last year of study there, which had been interrupted by their marriage upon Wes's return from Vietnam. While there, he was a national award winner in an undergraduate creative writing contest sponsored by Atlantic (Monthly) Magazine for a satirical essay he wrote about the Pentagon. His plans to continue in a graduate program in creative writing had to be aborted out of economic necessity after the birth of their first child and he was hired as a reporter for the nationally circulated newspaper, the Grit, and commenced his employment there immediately after completing his studies and earning his degree..
The Big Interview (biginterview.com) is an interactive career coaching site which offers advice on all aspects of job interviewing from the cover letter and resume to the dos and don'ts of the job interview itself. Wes wrote various informational articles, as well as a number of blogs, for this source as it was establishing itself as an online credible career coaching program and has gone on to become a leader in that field. Among those who have contracted The Big Interview are NYU, the University of Texas and the Commonwealth of Pennsylvania. Although much of the company's writing needs have been met, Wes remains on call for any content needs. Wes hasn't had a job interview himself in more than 30 years, and much of his writing was based on research in the field and occasional interviews of career coaching professionals.
Wes's reputation as a writer preceded him and one of the first people to contact him for his services after his retirement as a newspaper editor was the President and CEO of the Tuscarora Wayne Group of Companies. This is the corporate parent of three insurance underwriting companies in Pennsylvania and Ohio: Tuscarora Wayne Insurance, Keystone National Insurance and Lebanon Valley Insurance. Wes was hired to write the content for all three company websites, as well as provide news and personnel items for the internal employees' site, along with news releases about hirings, promotions and accomplishments.
If there was a category for this, it would probably be Crime & Punishment. There are probably few, if any, websites similar to this. Wes, a former journalist who has covered many crimes and court cases over the years, was asked by a man convicted of murdering a young girl some 40 years before, to detail testimony and evidence used against him to gain a conviction. The site has attracted a lot of attention and interest, including several law firms interested in representing him in a civil action. The convicted man was released from prison after 10 years and is currently dealing with the Duquesne University Innocence Project, which is investigating his case with great interest.
Septic systems still reign supreme in rural Pennsylvania. Bradford County, as is the case with a surprising number of counties in the state, has more residents served by on-lot septic tanks than by municipal sewer systems. It is the job of the Bradford County Sanitation Committee (BCSC) to approve and monitor all such septic systems in accordance with Pennsylvania law, The procedure can be complicated for a new homeowner, and Wes's challenge was to write content for the agency's website to make it more understandable and user-friendly, with links to required forms and FAQ. The content, though delivered and approved months ago, is still in limbo with the web designer.
One of Wes's first clients after becoming a copywriter in 2011 was an attorney seeking more internet visibility for his website. The SEO Help Desk, which specializes in working with small businesses, asked Wes to evaluate the content on the site and make a proposal to the attorney. The result was an ongoing theme that the attorney's life experience, outside of the legal arena, was invaluable in to his clients.
The Wyalusing Hotel is an iconic landmark steeped in history and remains the dominant presence on the main street of a once bustling small town that has lost most of its retail trade in recent years. Specialty stores and businesses offices are the prevailing tenants. The hotel is known for its cuisine, rustic dining room and bar. In the wake of the recent natural gas boom, rooms in the building have been remodeled, with a recently constructed hotel just a block away. Wes was hired to write new website content, including photos and descriptive captions, to accentuate both the historic and modern positives of the business.
Wes has contributed blogs to a number of business websites, as well as his own blog on his business website as a copywriter. On one insurance company website, he is currently doing a series of blogs entitled "Journeys," which is about the divergent paths people working for the company have taken to get where they are. He contributed a number of blogs to a career coaching website about job interviews and his own blogs tend to be observational with an emphasis on humor.
Wes is essentially on retainer to write press releases and web content, including blogs, for a large insurance agency that serves clients in New York and Pennsylvania. Press releases often apply to new hires, accomplishments and continuing education of staffers and involvement in community projects. The sample is from a 2013 news release on a team from the agency receiving the required training to advise clients on the Affordable Care Act-- at the same time educating the public about changes in health care with how their agents will be up to the task.
Wes was commissioned to write a book about a man who, as a college student, destroyed 40 percent of his brain in a fall from third-story balcony and miraculously survived. Some 20 years after the accident, he speaks to groups about his condition, traumatic brain injury (TBI), and tells his story to motivate at-risk youngsters and classes of college students intending to work with the brain injured as teachers or therapists. He can barely read or write due to the injuries, but he is able to learn orally and his memory is sharp, allowing him to earn a college degree using special scanning software and oral testing.The project started out as marketing material to promote the subject as a motivational speaker and evolved into a book-length manuscript. A publisher is currently being sought.