Content Marketing and Search Engine Marketing
With 8 years of marketing experience working in both agency and in-house settings, Sarah is skilled at crafting compelling marketing content. Over the course of her career, she has worked as a Copywriter, Content Strategist, and Content Marketing Manager. As a professional freelance writer, she has written marketing copy for a variety of industries including: technology, finance, real estate, legal, medical, health, beauty, fitness, and non-profit.
In today's digital marketplace, search engine optimization (SEO) is a must for any business who wants to remain competitive. Sarah enjoys crafting blog and website content that is compelling while remaining optimized for search engines. She is skilled at using SEO keywords in web copy without sacrificing flow, coherence, or consistency.
Breaking Down Complex Topics
Sarah excels at breaking down complex topics for a wider reading audience. She often writes content for industries (like technology, finance, real estate, and medical) that deal with complicated themes. As a former academic and current educator, she has learned how to explain these topics in a way that appeals to a general reading audience who does not have advanced knowledge of important concepts.
Social Media & Blog Content
Sarah is passionate about helping companies connect with their clients through social media and blogging. Throughout her career as a creative marketing professional, Sarah has managed social media and blog content for clients big and small from a variety of industries. She has experience supporting digital marketing efforts through Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, Udemy, and other online communities.
Fitness & Wellbeing
Sarah is a fitness and wellness enthusiast. She enjoys staying active through yoga, spin classes, cycling, and kayaking. She also enjoys writing on these topics as well as tips for general wellness and staying healthy on a budget.
Sarah has taught English Composition and Rhetoric at the university level for five years, taught high school English, and she has tutored K-12 and college students since 2008. She is passionate about education and enjoys writing about educational trends, technology, and advice for recent graduates.
With an M.A. in English, Sarah will always be an English major at heart. In addition to writing, she remains an avid reader, which helps her fine tune her storytelling skills. Her favorite genres are creative non-fiction and science fiction, but she also enjoys a good YA novel every once in awhile.
Sarah received her Bachelor of Arts in English with a minor in Creative Writing in May 2011.
Sarah earned her Master of Arts in English from Florida Gulf Coast University in May of 2013.
Sarah has experience working for both marketing agencies and as part of in-house marketing teams. She has written various types of marketing content, including website, blog, social media, press release, video script, whitepaper, case study, and e-book content. She also has experience white-labeling content for marketing agencies as well as ghostwriting articles for marketing professionals.
Having worked for a niche digital marketing firm that focused on HVAC clients, Sarah has written hundreds of articles on HVAC and other home services, including air conditioning, heating, VRF, electric services, plumbing, construction, etc. From ghostwriting articles about the latest construction technologies to writing blog content aimed at homeowners, Sarah enjoys writing about construction and home services, no matter who her target audience is.
Having worked as a social media and blog manager for a financial education company with an international audience, Sarah provides unique insight for clients in the finance industry who need interesting and informative blog and article content.
Combining her knowledge of financial topics with her passion for education, Sarah enjoys using her experience to help companies in the finance industry connect with and inform their audience through clear, well-researched and compelling content.
Having worked as a social media and blog content manager for a financial education company specializing in real estate investment, Sarah has developed a knack for writing compelling real estate content, including articles about buying, selling, financing, and refurbishing residential and commercial properties.
Sarah has also written content for the local division of one of America's largest homebuilders. Projects included press releases about new community openings, marketing descriptions for community websites, and crisis communication materials. Her diverse experience with real estate writing has given her the unique opportunity to appeal to not only buyers, but also sellers and investors.
A self-proclaimed beauty fanatic, Sarah enjoys staying up to date and writing content on beauty tips and trends. She has written blog posts for both salons and beauty supply companies.
Through her experience as a content writer for a marketing and public relations firm, Sarah has worked with many non-profits to create copy that resonates with target readers and accomplishes each organization's unique goals. Sample projects include: press releases for fundraising events, website copy, brochure content, social media content, and letters to donors.
Sarah has experience writing about green products and services for a variety of different companies from natural health and fitness brands to companies that sell recycled or upcycled products. She enjoys writing about sustainable products and services as a way to help others learn more about their options for living a greener lifestyle.
Over the course of her career, Sarah has written hundreds of blog posts for a variety of industries, including real estate, finance, IT, medical/health, and marketing. Her approach to blogging is to create interesting, informative, and well-researched posts that emphasize SEO and offer readers value and entertainment. In addition to blogging for clients, Sarah is also an avid blogger on her own site.
Sarah's favorite type of copywriting is creating compelling website content for businesses. Throughout her freelance career, Sarah has become skilled and efficient at writing webpage copy that emphasizes Search Engine Optimization without sacrificing coherence or readability. The end result is inviting content that communicates each company's unique product or service offering through clear and consistent language that speaks to the target audience.
As a Content Writer at a marketing and public relations firm who specialized in outreach and exposure through the digital press releases, Sarah has written many press releases for companies large and small from a variety of industries. Her specialty is crafting pre and post-event press releases for non-profit organizations.
Sample press release projects include:
* Announcing new practitioners and office openings for a local Dermatology group
* Presenting and highlighting the features of new communities for the Southwest Florida division of a national homebuilder
* Promoting an elegant gala event for a non-profit organization aimed at wealthy philanthropists in Southwest Florida
* Reporting fundraising numbers for a yearly sporting event which raises money for a children's hospital
Sarah's background in both marketing and academia has given her a unique approach to writing well-researched, optimized articles. In her 8 years as a freelance copywriter, she has written articles on a wide variety of topics from diverse industries.
Through her graduate education and work as a university educator, she has developed exceptional researching skills and become adept at breaking down difficult concepts for a wider reading audience. The end result is well-researched and polished work that is both compelling and informative, written in a language that the target market can comprehend.
Having previously worked as a Social Media Manager for a financial education company, Sarah is adept at creating engaging and informative Facebook posts. Her industry experience has given her insight into how to make company posts visible in the sea of other Facebook posts, as well as what type of content will engage readers and entice them to open a link. Sarah also currently manages social media for a handful of private clients.
As a former Social Media Manager for a company with an international audience, Sarah has an eye for effective social media content. She is adept at creating engaging Twitter posts that stand out in the constant noise of the Twitter universe. Her industry experience has not only given her insight into what type of content will engage readers but also what entices them to open a link. Sarah also currently manages social media for a handful of private clients.