social media content
drip email campaigns
customer profiles / success stories
grocery / food & culture marketing
history / biography
storytelling and branding
sustainable startups / technology writing
Chris studied critical theory and cultural studies at one of the world's most prestigious colleges for historical and literary studies.
Chris has worked for nonprofits across his career as a marketing writer. He is well-versed in the needs of a nonprofit organization, whether it's telling the story of an organization's mission in new, interesting ways, or inspiring its financial supporters to continue to support its work.
Chris has written marketing content within the supermarket sector for the past two years. He has provided copy across online platforms (blog, social media, and website), as well as for printed marketing materials used in store, signage within the store, and for print ads.
Writing for a food co-op, Chris has a strong understanding of consumers who are interested in purchasing products that match a lifestyle informed by ecological, sustainably sound values. He is adept at crafting copy that addresses these kinds of consumers' needs.
Many clients have hired Chris to write email newsletters, email campaigns, and social media content. He has written regular, scheduled email newsletters that extend a business or a nonprofit's content marketing strategy by linking seamlessly with other online content. Chris has also written email drip campaigns that are built out of specific marketing or sales campaigns, which were successful in eliciting conversions from a mailing list.
Chris has written blog articles for diverse content marketing purposes for retail and nonprofit clients. He brings creativity to blogging in order make content that effectively supports a client's marketing goals. Using excellent research and interviewing skills when necessary, Chris's writing for blogs begins and ends with a client's target audience.