Shaday specializes as a:
* Product description writer
* Website content writer
* Creative writer/fiction writer
* Blogger/blog post writer
* Article writer
Shaday is happy to take on projects outside of these specialties. Don't hesitate to contact Shaday to discuss your copywriting project if you need a brochure writer, advertising writer, landing page writer, content marketing writer, email marketing writer, white paper writer, essay writer or other skills not mentioned here.
From childhood, Shaday has developed a passion for creative endeavors. While fiction writing is at the center of that passion, Shaday also spends time painting both digitally and with traditional visual art materials. She enjoys crafts ranging from knitting to jewelry making. Shaday is also an avid movie- and concert-goer and frequently writes reviews on music and film topics.
Some of my favorite topics to write about are business leadership, branding, marketing, home improvement, home and garden, entertainment, music, film, arts and crafts, DIY projects, personal budgeting and debt, history and career management.
Shaday attented the Ivy League institution Columbia University, and graduated with a Bachelor's degree in English Literature. In that time, she honed research, composition, and analytic skills, allowing her to write and understand the nuances of grammatically correct pieces. She also tutored other students in writing skills for Core Curriculum classes and completed several courses onCreative Writing topics, including structure and style in fiction and poetry.
Shaday S. specializes in marketing content that helps businesses convey a bold company voice and a recognizable brand. Her background in creative writing has contributed to her ability to weave enticing copy that drives conversion rates. She has created content for marketing brochures, product descriptions, websites, landing pages, commercial blog posts, and other sales content to draw in consumers. She also works in lead generation to help businesses find new consumer bases and expand sales. As a consumer herself, Shaday approaches every project from a "benefits" perspective, seeking to uncover the special qualities that make individual companies and products stand out.
During her time as an administrative assistant at Columbia University Business School, Executive Education, Shaday was fascinated by the detailed preparations that go into communicating with participants, organizing events and tracking participant data. By observing the hectic responsibilities of project managers, she developed a passion for writing content that "does the heavy lifting" for businesses that want to achieve consistent results. In other words, she uses the right words to reach the right customers, so her clients can stop obsessing over their content strategy and focus on the work they do best.
As a business writer, Shaday specializes in both B2C and B2B copywriting, creating websites, blogs and marketing brochures in topics such as business process transformation, management, human resources, customer relationship management, (CRM), business credit and data analytics. Because the business world is constantly evolving, Shaday stays up to date on business trends to help clients find the best direction for their content.
Shaday enjoys enticing readers with imagery of travel destinations. She has regularly contributed to a Mexico luxury travel blog and written marketing travel content for websites like Orbitz.com. She has also authoried wiki-style travel content to inform readers of what foreign destinations and airports have to offer.
As an enthusiastic music listener and frequent concert-goer, Shaday S. has had a lifetime of exposure to diverse musical genres, ranging from experimental rock to instrumental film scores. She has frequently composed music reviews for independent websites, specializing in genres like indie, children's music, pop, electronic, and contemporary classical music.
Shaday S. is an avid scrapbooker, sewer, knitter, painter, and all-around do-it-yourself crafter who enjoys coming up with creative and unique projects for the home and as a fun pastime for children. She has knitted professionally for a small business accessories seller and created one-of-a-kind costumes and props for Renaissance fairs. With a visual arts background in drawing and painting, Shaday enjoys helping others create vibrant crafts and artwork.
Shaday has written hundreds of informational articles for companies interested in increasing their online visibility and authority. She thoroughly researches various topics, and has regularly written articles in industries such as careers, nutrition, entertainment, technology, and law.
Shaday has written commercial and informational blogs for small businesses. She creates well researched, highly specialized content to help business improve their professional authority. Her experience includes industries such as travel, careers, law, and home improvement.
Shaday has written daily deals, landing pages, category descriptions, and product copy for small businesses and major brands, such as Signpost, Bloomingdale's and Amazon. She uses a strong feature-benefit approach to attract consumers and maintain a high conversion rate.
Shaday has ghostwritten ebooks and audiobooks on topics such as superfoods, self help, and writing skills. As a fiction writer and ghostwriter, she works closely with clients to develop the desired voice to connect with the target audience. When topics are more technical, Shaday carefully translates difficult material into easily understandable concepts that are engaging to readers.
During her time as an administrative assistant at Columbia University Business School, Executive Education, Shaday was fascinated by the detailed preparations that go into communicating with participants, organizing events and tracking participant data. By observing the hectic responsibilities of project managers, she developed a passion for writing content that "does the heavy lifting" for businesses that want to achieve consistent results. In other words, she uses the right words to reach the right customers, so her clients can stop obsessing over their content strategy and focus on the work they do best. Shaday highlights the most attractive benefits of a business to present information in a concise format optimized for the short form and layout of a brochure.