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Sheila O
Writer #7631
Charlotte, NC
Joined 8/26/2013
4 Star Rating
100% Success
1,801 Projects
11 Endorsements
0 Elite Skills
Sheila holds a BA in English and an MPH. She spent the first 20 years of her career in health care consulting, helping health care providers and hospital systems select and implement electronic health records and HIS technology. As a business owner, she was intimately involved in all aspect of marketing the business, including writing for trade publications. After selling her business in 2011, Sheila switched to a career in freelance writing in the industries she is most passionate and knowledgeable about.

Sheila is Hubspot certified in inbound, email, and content marketing, and is trained in SEO and conversion rate optimization. Her expertise is especially useful in breaking down complex health and financial topics into easily understood content that engages and speaks to her client's target audience.
Legal
Marketing
Medical
Finance
Government
Health

Specialties

Health care, personal finance, investing, technology

Interests

Sheila is an avid investor and passionate last-minute traveler. She is also a "dog mom" to two pitbull rescues. When she's not writing, you'll find her in her kitchen cooking for friends and family, or creating new recipes.

Education

Augustana College

Sheila pursued a double-major in English and Classics.

Health

753 Projects Completed

Sheila has spent most of her career in the healthcare industry. She writes consumer-facing educational content to help patients understand their conditions and treatment options, learn about their health coverage options, and break down complex rules and regulations, including health care policy. She also writes provider-facing content on topics such as practice management, succession planning, valuation, etc.

Finance

311 Projects Completed

Sheila writes bylined educational and marketing materials for major financial brands including investment brokerages, banks, insurance companies, and fintech startups, as well as personal finance and investing sites. She writes on topics such as financial planning, technical and fundamental analysis, retirement, sectors, and emerging markets.

Medical

303 Projects Completed

Sheila's professional background is in healthcare and the medical field. She is experienced with writing in-depth articles on disease process, medical research and treatment options. She is also experienced with writing patient-friendly articles and blog posts about conditions and disease management. Her specialty is breaking down complex information into easily understood content for general readers.

Marketing

254 Projects Completed

Sheila is an experienced marketing consultant and writer. In addition to working with clients to develop print marketing campaigns and materials, she also works with clients to develop comprehensive online marketing strategies. She is experienced with inbound marketing, including using social media, blogs, landing pages, etc. Sheila also writes articles and blog posts for marketing professionals.

Legal

130 Projects Completed

Sheila has written many articles and SEO blog posts for attorney/law office websites. She has also written many informative articles and how-to blog posts for legal advice reference sites. Sheila has also worked with clients to develop landing pages and marketing content for professional legal services websites.

Government

50 Projects Completed

Sheila frequently writes blog posts and articles on government policy and business, especially healthcare policy. She follows public policy and government regulations and blogs on these topics for sites focusing on small business and healthcare.

 

This writer does not have any industry experience listed on their profile.

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