Tami's marketing experience includes:
IMAGE: Created corporate image campaign including logo creation, line card development, internet marketing campaigns (banner ads, sponsorship advertising, affiliate advertising), trade journal/newspaper media buys, tradeshow marketing and a direct marketing campaign consisting of mailers, post cards, banner ads and medallions, telemarketing, and email.
INTERNET: Responsible for creation of internet and marketing communication; managed outside marketing, advertising, print, and web technical support vendors.
MANAGEMENT: Managed advertising, tradeshow participation, press releases, and promotional campaigns; created and controlled a consistent corporate design message in all print, media, and web site marketing.
Transitioned static web site to fully functioning e-commerce site with shopping cart functionality, real-time shipping quotes and order tracking.
Developed co-op advertising program with major vendors.
Saved the company over $150,000 in collateral costs by placing spec sheets on web site in .pdf format.