David is a professional copywriter with experience in brand management, brand development, creative design, and innovative marketing strategies. He has been published in several national magazines, and has extensive knowledge of a number of industries including Internet Commerce, Marketing and Advertising, Automotive, Restaurant Management, and Food and WIne. He is a big believer in education, and communication, as a method to create emotional connections with your targeted audience with relevant content that makes a difference in their everyday lives. The best results are realized when you deliver an experience that engages the reader and encourages them to share with others.
David is a Google Adwords Certified Partner and very comfortable with writing keyword rich copy that creates better search engine results. He is proficient in website copy writing, video script and production, blog posting, and powerpoint presentation. He recently wrote and designed a powerpoint presentation for the DIY network for a HDTV Reality Show pilot that has been scheduled for full production.
Research is the key to great copy. You have to understand the subject you are writing about, the demographics, psychographics, and psychology of the market you are trying to reach, and the competitive field you are engaging. Your content must clearly define your products or services, communicate value to your customers, and be memorable.