Matthew has two principal specialities: writing SEO-optimised articles (ranging from 500-2500 words) and reviews and analyses of cinema and moviemaking. A great deal of his professional life has been steeped in the world of Human Resources, and as such, a sizeable amount of his work focuses on HR practice and the future of work. Matthew works from his own research, as well as briefs, and is more than capable of producing engaging, well-written content, which can adhere to any tone of voice. What's more, he has the ability to adapt to UK or US English spelling and colloquialisms with ease.
Like many individuals in their late 30s, Matthew has picked up a host of interests outside of writing. His main passion is films and is, in fact, an accomplished, award-winning filmmaker and podcaster in his own right. He also enjoys music and video games, and follows rugby and sumo wrestling. On top of this, he loves to read, travel, and eat... because who doesn't love to eat!?
Matthew has nearly twenty years of working in the entertainment industry. He has been a professional film critic since 2004 and has been writing award-winning scripts since 2009. He has also written for movie publications in print and online, on a range of subjects from interviews and news to thought leadership opinion pieces.
Having worked for the NHS and private HR events companies, Matthew has a long history with Human Resources. He has produced well-researched articles covering HR tech, HR practices, and the future of work. His work is always current, up to date, and forward-looking, to best advise industry professionals on where their industry is heading.
Taking the complex world of FinTech, Matthew has produced explainer scripts, advertising, and marketing copy which details the specificities of a company, and boldly presents their USP. He has liaised with major businesses across all manner of services, and produced compelling content that both meets and exceeds initially outlined expectations.
Matthew has worked with multiple charitable bodies, associations, and non-profits on explainer videos and digital copy that get to the heart of what each respective organisation stands for and the important work they undertake. His writing is emotive, inspirational, and thought provoking. As well as being informative, motivating the viewer/reader to act.
With AI rising to prominence, Matthew has conducted plenty of hands-on research with various programs, and has produced assessments that explain the benefits, warn about the challenges, and assuage readers that it's not out to steal their job, any more than spellchecker did decades ago. These have taken the form of articles, analyses, and news pieces.
Having written for newspapers, magazines, online publications and film bodies, Matthew has vast experience writing SEO-optimised articles. These have ranged from analyses, listicles, reviews, and opinion pieces.
He is capable of adapting to fit tone of voice and adhering to briefs that are trying to hit a certain demographic or intended conclusion. He will conduct thorough research and come to an honest and approachable opinion, which makes builds authority, while engrossing the reader.
As an award winning scriptwriter and director, Matthew has worked on a variety of different projects for an array of clients. This includes short films, web series, explainer videos, and commercials. He has the ability to help a creative unlock the message they are trying to get across, and present it in a captivating manner.
Matthew is able to write blog posts for companies, specialists, or individuals that are looking to increase their SEO presence, while sounding human and enjoyable to read. He puts in the necessary research to speak with confidence and present compelling narratives that evoke thought leadership, regardless of the subject matter.