Copywriting and editing
Besides her passion for writing, Kassandra enjoys family time, children's literature, fishing, and travel.
Kassandra completed her marketing degree with a focus on e-marketing and social media.
Kassandra has written in the field of technology for approximately six months. She has completed mainly blogging assignments, but has also written feature articles up to 1,000 words. While she mainly enjoys writing on buzz-worthy technology news, she also enjoys researching and writing about new business technologies, especially those that may have industry-changing implications. She prefers articles with a focus on small business resources, strategies and software.
Kassandra began writing entertainment articles professionally in 2006, giving her over 8 years of writing experience in the industry. She has conducted interviews and done extensive research to represent every assignment topic or subject matter accurately. Additionally, many of her published articles have represented current events and trends within the entertainment industry.
Kassandra writes online copy regularly for multiple companies and is a full-time copy editor for a Fortune 500 retailer. Her first freelance assignment was for a government county map over eight years ago; since then, her copy experience has evolved into writing SEO-focused online copy. Kassandra considers each of the following elements when writing effective copy: audience, subject matter, SEO, voice, style, format, and marketing psychology.
Kassandra has completed numerous journalistic projects for regional print newspapers and magazines in the Midwest. Her feature articles have covered a vast range of topics, from education to current events. When given short deadlines to meet, Kassandra utilizes a network of resources to obtain the most relevant information as quickly as possible. Most of her assignments have fallen between 300 and 1,200 words.