Lily holds a B.A. in media and journalism with a concentration in advertising, and a minor in creative writing, from UNC-Chapel Hill. She has also worked as a copywriting intern at an advertising agency. This understanding of the function of written content within a more meaningful marketing context informs her ability to craft conversion-driven copy.
Lily enjoys connecting a brand with its audience through storytelling. By immersing herself in the brand's ethos, she can then analyze and strategize the most authentic representations of its voice. She has propelled organizations toward success by establishing a brand voice through blogging, web content writing, and digital marketing. She's proficient in SEO, WordPress, and Adobe Creative Cloud.
Lily has proven experience writing on health topics for various clients. Her previous clients have included a sober living community, a medical board-certified orthopedic surgeon, and a plastic surgery clinician's office. Notable topics she has written about include hip replacements, eyelid surgery, and substance use recovery.
Lily has written content for both large e-commerce companies and small local businesses. These have included blog posts on topics such as how to embroider a hat, how to pack a suit properly, and what to wear to a winter wedding. She brings her own unique sense of style to the writing.
Lily has generated blog posts of 500-2500 words. The subject has spanned myriad industries, such as marketing, fashion, medicine, home improvement, and retail. She has trained in optimizing these posts for SEO using keyword strategy. She can write from any point of view or tone, depending on the client's need.
Lily has extensive experience writing web pages of 1000-1200 words for the marketing and wellness industries. She crafts informative and accessible copy to engage readers in the brand's message. She optimizes each page for SEO using an effective keyword strategy and remains up-to-date on all industry-standard approaches and best practices.