Francis W
Writer #69333
Joined 1/22/2023
5 Star Rating
600 Projects
0 Endorsements
0 Elite Skills
Freelance: Francis has written blog content for dozens of law firms, legal marketing agencies, and legal information websites (in the US, Canada, Ireland, and elsewhere) on a range of topics, particularly medical negligence, road accidents, criminal defense, estate issues, and large-scale class-action lawsuits. This content generally aims to inform a potential client about the particulars of the law in the relevant area and is designed to attract new business for firms. This type of content has a strong focus on search engine optimization (SEO), as online search rankings are crucial for businesses seeking to attract more web traffic.

Francis also writes marketing content for firms in various industries through agency clients. He has covered a broad range of topics working in this way, but he tries to specialize in content about finance, investment, and health and fitness.

Intuition Publishing (Full-time, 2017-2019): Francis formed part of a team that produced onscreen tutorials for operatives in the financial services industry. He was responsible for writing tutorials for each product release, conducting extensive research in the relevant subject areas, and communicating complex technical information in suitable language.

This also required him to devise exam questions and answers and spec content for the building of videos by the graphics team. He wrote around 60 tutorials during his time with Intuition.

Francis conducted onscreen reviews of tutorials (written both by himself and others on his team) to ensure factual accuracy and linguistic/grammatical correctness. He made any required changes using the programming tool (eXact Packager).

He was also required to address queries and complaints from users regarding content.
SaaS
Legal
Blog Post
Business

Specialties

Francis writes content that helps websites climb search engine rankings. He works primarily with law firms and B2B service providers for law firms, as well as other organizations in the professional services space.

He has written in a range of disciplines during his time as a freelancer, both in and out of the legal niche. He has collaborated with dozens of content marketing clients and written articles for hundreds of blogs and publications across several countries.

In terms of legal content marketing specifically, Francis has worked with firms and publications specializing in areas like road accident claims, DUI/DWI, class actions, estate and probate issues, disputed insurance claims, product lawsuits, and more.

Interests

Francis first developed an interest in writing at an early age, jotting down short stories in the evenings after school. Later, he began a number of blogs and wrote for online publications, focusing mainly on reviews and features on films and TV shows.

Outside of writing, Francis has a keen interest in investment, film & television, books, health & fitness, languages, and mixed martial arts.

Legal

200 Projects Completed

Francis has written hundreds of blog articles, product pages, and other types of content for law firms. He has covered topics in areas like personal injury, DUI, estate planning, high-asset divorce and separation, and other practice areas. He has worked with law firm clients based across the United States, as well as in Ireland, the United Kingdom, and Australia.

SaaS

100 Projects Completed

Francis has written for a number of B2B service providers with law firm clients. His clients in this space provide a wide range of services, including jury consulting and analysis, CRM management, payroll management, case management, and more. He has also provided content strategy services for companies in this space.

Business

50 Projects Completed

Francis has worked with a number of clients in the professional services space, including HR and financial services. On the HR side, his clients carry out functions like executive search, management consulting, and interim management. His financial services clients offer services like wealth management, investment execution, account auditing, and cryptocurrency advice.

Blog Post

250 Projects Completed

Francis has written blog posts for a range of business types, both B2B and B2C. He specializes in blogs for law firms, B2B service providers with law firm clients, and other firms in the professional services industry. He has written posts of every length; if in-depth research is required, he's comfortable doing it, and he loves finding subtopics that flesh out a subject while remaining relevant.

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