Information Management:
Makayla specializes in content writing for information and data management companies, creating search-engine optimized blog posts, whitepapers and articles in the subject. This includes data storage, digital transformation, compliance, and more.
Exhibitions + Events:
Makayla has extensive knowledge of the exhibition and trade show industry, writing long and short-form content for event organizers and the trade association. This includes email, blog posts, and formal media releases.
Technology:
Makayla has worked in growth and content marketing for technology giants in Canada and the UK, creating and optimizing content on the website, and across growth marketing campaigns. This includes short-form content such as marketing email copy [open rate 25%] and long-form content such as blog articles and website copy.
While Makayla works primarily in the B2B space, she has also always had a keen interest in creative writing. Makayla loves to write short stories in her free time, and share them with family and friends.
Makayla has 7+ years working in the marketing field, creating content for a many clients across a number of industries.
These pieces of content include both long and short form, from social media copy and email, to blog articles, ebooks and whitepapers.
While working both for agencies and as a contractor, Makayla has created content for clients in many industries, such as:
-legal
-real estate
-energy
-manufacturing
-healthcare
-technology
-cybersecurity
-data management + information management
-transport
-design
-auto
-beauty
-entertainment
-software
-hospitality
-non-profit
-insurance
-travel
-IT
Makayla has worked with data and cybersecurity giant, Ivanti, as a growth and content marketer, researching for and creating assets for the company's site, and marketing campaigns.
This involves having a keen understanding of both the audience, the product, and how best to promote it through marketing content - social posts, email, articles.
Created content working in marketing across client portfolio.
Created content working in marketing across client portfolio.
Created content working in marketing across client portfolio.
Created content working in marketing across client portfolio
Created content working in marketing across client portfolio.
Created content working in marketing across client portfolio.
Created content working in marketing across client portfolio.
Created content working in marketing across client portfolio.
Makayla has created many blog posts for marketing agencies across their diverse client portfolio. This included how-to guides, informative articles on a specific topic [in the legal, retail, and real estate spaces], and company announcements or updates.
Makayla has also created informative articles for data management and technology companies delving into specific products and services [such as digital security products, digital transformation services, and more].
Makayla has extensive experience creating email copy for clients in the event space, across multiple industries.
These emails were aimed at potential exhibitors and visitors for an event, detailing the value of this event and encouraging sign-ups/purchase.
Makayla's emails had an average open rate of 25-30%, with 15% CTR generating in sales.