Dena W
Writer #6769
Heiskell, TN
Joined 4/6/2013
3 Star Rating
10 Projects
0 Endorsements
1 Elite Skills
Dena W earned her Master’s Degree in Human Behavior and a Master’s in Creative Writing from National University in San Diego, California. She has also studied Cognitive Behavioral Therapy, Control Theory, Psycho-Cybernetics, and Neuro-Linguistic Programming. She has completed a copywriting certification program from AWAI (American Writers & Artists Inc., Delray Beach, FL.) in copy and content writing, social media and email marketing, writing for the web, and direct-response writing for online sales, as well as, hard copy marketing.
Dena has developed many highly-useful skills in the business and marketing industry with her top strengths being:
• Meticulous attention to detail
• Focused dedication to structure goals
• Accomplished writer
• Self-directed, Organized, Professional
• Passionate researcher
• Microsoft Office proficiency
• Internet proficiency
• Finely tuned listening and analysis skills
Since graduation her main focus has been on marketing – direct sales, copywriting, and writing for the web. She co-owned and managed a direct marketing company with her husband working, primarily, with local newspapers. She managed the business office, human resources, helped with training and marketing. Her treasured job, though, was writing. She designed and maintained their company website, wrote copy for other web developers, and wrote a self-help book designed to help people become aware of the negative thoughts and core beliefs that keep them from becoming successful. The techniques described in her book were used to help their sales rep. Those who accepted and applied these techniques were hands-down more successful than the ones who didn’t.
Before returning to school for her degrees, she spent 40 years in varied positions in accounting, office management, and business software development. She has worked in different areas of county government, as well as, businesses in the private sector.
Web Page
Marketing

Dena W's Marketing Industry Experience

5 Projects Completed, Elite Badge Awarded

She has working in the marketing field for 12 years as support to an outside sales team. Since graduation her main focus has been on marketing – direct sales, copywriting, and writing for the web. She co-owned and managed a direct marketing company with her husband working, primarily, with local newspapers. She managed the business office, human resources, helped with training and marketing.

Specialties

As a copywriter, whether writing for the web or printed material, Dena’s goal is to provide you with top quality content to be used in advertising or marketing. Her material is written to persuade a person or group to become aware of your brand, product, or service.
Dena’s years of business and computer programming, have helped to focus her copywriting skills in the marketing arena. Whether she is writing content for websites, emails, brochures, catalogs, or direct-response copy her goal is increased traffic and sales to your site or business.
There seems to be a popular opinion that copywriting isn’t as important today because of less direct advertising mail. To the contrary, copywriting is more important than ever. Businesses have to maintain a website and social media presence, in order to be seen and heard in the throng of internet traffic. Copywriting then becomes even more essential in maintaining your presence on the internet. Without effective copywriting you will get lost in the internet backwater. In fact, professional copywriting skills are increasingly in high demand.
Dena, through persuasive writing, will help you increase the traffic to your website or business, which will, in turn, increase your sales and profits

Interests

Dena is an active member of a local church and a member of a women's support group. She enjoys spending time with her grandson who lives close-by. Dena always has a book or two where ever she may be. When a few minutes of free time arises, you will find her deep into her story. She also enjoys writing Flash Fiction with a twist.

Education

Mt. San Antonio, Walnut, California

Focused on programming classes to be able to work as a programmer.

National University of San Diego

Obtained a Bachelor's Degree in psychology with a minor in addictive disorders.

National University of San Diego

Completed all courses for a Masters in Human Behavior with an emphasis in Life Coaching. The degree also prepared her to work in Human Resources.

National University of San Diego

Fulfilled all requirements for a Masters in Creative Writing, which included fiction, non-fiction, poetry, screenwriting, and short stories, with a completed novel for her thesis.

AWAI - American Writers & Artists Inc.

Dena is a member in good standing with AWAI since 2007. She started the course in Copywriting - Direct-Response to hone her writing skills in the direction of marketing and online content and copywriting.

Marketing

5 Projects Completed, Elite Badge Awarded

She has working in the marketing field for 12 years as support to an outside sales team. Since graduation her main focus has been on marketing – direct sales, copywriting, and writing for the web. She co-owned and managed a direct marketing company with her husband working, primarily, with local newspapers. She managed the business office, human resources, helped with training and marketing.

Web Page

5 Projects Completed

She has designed and maintained a company website for outside sales, wrote copy for a web developer, and wrote a self-help book designed to help people become aware of the negative thoughts and core beliefs that keep them from becoming successful. The copy written for the web developer include several articles introducing a minister, as well as, product and service reviews that required extensive research.

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