As a copywriter, whether writing for the web or printed material, Dena’s goal is to provide you with top quality content to be used in advertising or marketing. Her material is written to persuade a person or group to become aware of your brand, product, or service.
Dena’s years of business and computer programming, have helped to focus her copywriting skills in the marketing arena. Whether she is writing content for websites, emails, brochures, catalogs, or direct-response copy her goal is increased traffic and sales to your site or business.
There seems to be a popular opinion that copywriting isn’t as important today because of less direct advertising mail. To the contrary, copywriting is more important than ever. Businesses have to maintain a website and social media presence, in order to be seen and heard in the throng of internet traffic. Copywriting then becomes even more essential in maintaining your presence on the internet. Without effective copywriting you will get lost in the internet backwater. In fact, professional copywriting skills are increasingly in high demand.
Dena, through persuasive writing, will help you increase the traffic to your website or business, which will, in turn, increase your sales and profits
Dena is an active member of a local church and a member of a women's support group. She enjoys spending time with her grandson who lives close-by. Dena always has a book or two where ever she may be. When a few minutes of free time arises, you will find her deep into her story. She also enjoys writing Flash Fiction with a twist.
Focused on programming classes to be able to work as a programmer.
Obtained a Bachelor's Degree in psychology with a minor in addictive disorders.
Completed all courses for a Masters in Human Behavior with an emphasis in Life Coaching. The degree also prepared her to work in Human Resources.
Fulfilled all requirements for a Masters in Creative Writing, which included fiction, non-fiction, poetry, screenwriting, and short stories, with a completed novel for her thesis.
Dena is a member in good standing with AWAI since 2007. She started the course in Copywriting - Direct-Response to hone her writing skills in the direction of marketing and online content and copywriting.
She has working in the marketing field for 12 years as support to an outside sales team. Since graduation her main focus has been on marketing – direct sales, copywriting, and writing for the web. She co-owned and managed a direct marketing company with her husband working, primarily, with local newspapers. She managed the business office, human resources, helped with training and marketing.
She has designed and maintained a company website for outside sales, wrote copy for a web developer, and wrote a self-help book designed to help people become aware of the negative thoughts and core beliefs that keep them from becoming successful. The copy written for the web developer include several articles introducing a minister, as well as, product and service reviews that required extensive research.