Dena W earned her Masterâ€™s Degree in Human Behavior and a Masterâ€™s in Creative Writing from National University in San Diego, California. She has also studied Cognitive Behavioral Therapy, Control Theory, Psycho-Cybernetics, and Neuro-Linguistic Programming. She has completed a copywriting certification program from AWAI (American Writers & Artists Inc., Delray Beach, FL.) in copy and content writing, social media and email marketing, writing for the web, and direct-response writing for online sales, as well as, hard copy marketing.
Dena has developed many highly-useful skills in the business and marketing industry with her top strengths being:
â€¢ Meticulous attention to detail
â€¢ Focused dedication to structure goals
â€¢ Accomplished writer
â€¢ Self-directed, Organized, Professional
â€¢ Passionate researcher
â€¢ Microsoft Office proficiency
â€¢ Internet proficiency
â€¢ Finely tuned listening and analysis skills
Since graduation her main focus has been on marketing â€“ direct sales, copywriting, and writing for the web. She co-owned and managed a direct marketing company with her husband working, primarily, with local newspapers. She managed the business office, human resources, helped with training and marketing. Her treasured job, though, was writing. She designed and maintained their company website, wrote copy for other web developers, and wrote a self-help book designed to help people become aware of the negative thoughts and core beliefs that keep them from becoming successful. The techniques described in her book were used to help their sales rep. Those who accepted and applied these techniques were hands-down more successful than the ones who didnâ€™t.
Before returning to school for her degrees, she spent 40 years in varied positions in accounting, office management, and business software development. She has worked in different areas of county government, as well as, businesses in the private sector.