Michael specializes in advertising copy, search marketing and writing and formatting e-books and how-to guides. Michael has particular facility in conveying the requirements of starting and managing successful businesses, especially restaurants, and he can provide valuable insights for people who run retail businesses or Internet-based companies.
An avid reader, cook and graphics enthusiast, Michael enjoys learning new technologies such as creating spreadsheet programs for restaurant accounting systems and learning about search marketing. Hobbies include travel, public speaking and amateur acting in community theater. Michael has a lifelong interest in publishing that began in the eighth grade when he mimeographed a magazine that he sold door-to-door in his neighborhood. The magazine attracted the attention of a journalist from the local newspaper who wrote a human-interest story on the accomplishment. In later years, Michael published tabloid newspapers and a literary magazine, which he designed and pasted together for offset printing.
Michael dropped out of school due to financial difficulties. He came from a humble background and could not afford to keep an off-campus apartment and pay for school.
Michael E. has written over 500 search marketing articles exploring such topics as entrepreneurship, outsourcing online marketing, explaining interactive mapping strategies and discussing Web development and social media engagement . Michael's strength lies in his ability to create user-friendly articles that help older business owners understand the benefits and necessity of changing their marketing strategies to include online sales or risk losing their credibility with modern consumers. Michael has worked in advertising, writing and promotion for more than 40 years, learning new techniques to stay current with advances in technology and social media marketing. Tags for Michael's articles include internet marketing, user experience design, contract management, web development, SEO, e-books, content management systems, mapping technologies, marketing, search engine optimization, seo rankings, seo link building services, keyword optimization, metrics, analytics, page authority, domain authority, backlinks, social media advertising, interactive marketing and video marketing.
Michael has written many press releases to promote business events, product launches, sales promotions and charitable initiatives. Writing clients often use Mike's work as samples for other writers to study because he creates press releases that have topical appeal, follow proper press-release formatting requirements and maintain a professional tone.
Michael has helped to design websites, write copy for sales pages and create articles for blogs and SEO marketing strategies. Clients include an LED lighting manufacturer, culinary school websites, restaurant websites, multiple SEO consultants and a mixed martial arts marketing consultant.