Abbie's writing experience has so far been concentrated in the leisure, travel and tourism industries, so it's safe to say she's well-versed in these areas. She has also written for family and friends' small businesses in the past - that includes everything from website copy for a carpet fitter to leaflet copy for a gaming retailer. Abbie's current job role focuses on product copywriting, so she's got a knack for writing short, catchy product descriptions and identifying features that most appeal to customers. She spends a lot of her time writing magazine articles, blog posts and search engine optimised landing pages, so she's fine-tuned the art of longer form writing, too.
Abbie loves travelling - she's visited 19 different countries so far, and is on a mission to make that 30 by the time she turns 30. Her favourite destination is Iceland – it deserves a spot on everyone's bucket list! In her spare time, Abbie loves going on long walks by the river and around her local country park. She plays the odd game of tennis, as well.
Abbie has worked for TUI - the world's biggest tour operator - for more than a year, so she's got a huge number of travel-related projects in her locker. These range from destination guides and hotel descriptions to inspirational magazine articles and cruise itineraries. Abbie's love of travel really helps her to shine in this industry - she's more than happy to delve into thorough research to make sure her writing gives readers a genuine insight into a destination or experience.
Abbie writes product descriptions on a daily basis as part of her full-time job. She's also written countless product descriptions for previous freelance clients, ranging from gym equipment to hair accessories. Abbie has a knack for taking technical product information and turning it into attractive copy that highlights key features to potential customers.
Abbie has written Facebook posts for several small businesses over the last few years, ranging from independent tradesmen to local music venues. She understands how important it is to engage readers with short, snappy copy that catches their attention.
Abbie managed the Twitter account for a large UK-based holiday park for almost three years. Before that, she was responsible for tweeting for her local council's events and entertainment department. Abbie is able to construct short, snappy tweets that inspire readers to take action, whether that's following a link, or simply engaging with the post.
Abbie has worked on countless landing pages in her career so far. Most of them are travel-related, so have been optimise to capture search traffic for terms like "cheap holidays to Spain." Abbie uses search marketing tools to determine which keywords to include in her copy. One of her most successful projects to date is a landing page she wrote for TUI on the topic of city breaks. The original page wasn't performing well on Google, but after Abbie optimised the copy, it crept up the ranks and is now sitting at number two for the search term "city breaks" in the UK.
Abbie has written plenty of blog posts throughout her career, most recently relating to the travel and tourism sector. She can effortlessly weave keywords into her copy, ensuring that SEO requirements are met without compromising readability.
Abbie regularly writes web pages, both in the course of her full-time copywriting job and elsewhere. She has successfully re-written web pages for small business owners, ranging from carpet fitters to gaming retailers. Abbie understands the importance of SEO and user experience on the web. She weaves keywords into her copy without compromising readability, and she is able to nudge readers to take desired actions.
In her current full-time job, Abbie writes articles for TUI's lifestyle magazine, Live Happy, which is available online, on all TUI planes, and in-store. She picks topics for her articles based on business priorities and current trends and conducts in-depth research before she gets to work on writing them. Abbie has a knack for writing inspiring articles that gently nudge readers to find out more, but without coming across as "salesy."