Having been a video producer and editor for over a decade, Will has developed a strong ability to explore and disseminate complex ideas and concepts. He enjoys researching new topics and finding creative ways to translate the subject matter into a logical format, to enable understanding and engagement across a broader target audience.
Whether he is producing video content or writing blog articles, Will is keen to keep on top of industry trends and create compelling content that his clients can be proud to promote. Beyond this, he always strives to be a conscientious creator, producing content that delivers a valuable experience for viewers and readers.
Will has many hobbies and interests, including gardening, running, golf, cinema and music. He also enjoys visiting new places, has a love of nature and wildlife and is always keen to grab some epic new aerial footage with his camera drone.
Beyond anything else though, he enjoys family adventures with his partner and two boys - whether that's holidays in the sunshine, fun days out at home or even just a long walk outside in the fresh air.
Will has written a number of commissioned articles for both US and Australian clients in this industry. This has included blog posts / articles about specific car models, technical aspects, their various features and variations in the trim levels available. He understands the importance of diligence and accuracy when it comes to creating content within this topic niche.
Besides gardening being one of his hobbies, Will is also committed to learning more and sharing new ideas with audiences around the world. He has written extensively about making the most of one's outdoor space, through his own website blog, theideagarden.com. Here, he has written about many topics including plant advice, garden design, growing your own, outdoor living, wildlife and garden technology / gadgets.
Will has written a variety of blog posts in this niche, commissioned by US clients. Topics covered to date, have included things like restaurant guides, local attractions, theatre venues and art galleries. This work has been in accordance with specific briefs provided by the client and besides requiring extensive web research, has also included EO requirements through target keyword phrases.
Will enjoys discovering and sharing new places and ideas through research and the writing process.
Will has developed a great deal of experience writing blog post content in a range of subject areas, including gardening, lifestyle, kids/family, automotive, restaurants, leisure, video marketing and more.
He is very familiar with the WordPress platform, industry SEO research and writing techniques and is also experienced in licensing royalty-free imagery to bring blog post content to life.