Elizabeth is a travel and lifestyle writer who started her career path in education. She has always been fascinated by the power that words have when they are used to communicate.
Her favorite travel destinations are France, Italy, and the United States. Right now, she's focused on finding cool local spots and taking trips through the southeastern United States.
Teaching taught Elizabeth to express herself clearly, to figure out what people need, and to deliver her best every single day. It takes passion and patience to run a classroom, and this has made her an expert at organization and management.
She now uses these strengths to streamline content processes, craft content that builds community, and develop digital resources that add value.
Elizabeth is a freelance writer specializing in sustainable and adventure travel, food and wine culture, political movements, wellness, and lifestyle. Her favorite travel destinations are France, Italy, and the United States.
Regional specialties are in the Pacific Northwest, South Asia, and East/Southern Africa, where she has focused on wildlife conservation, eco-friendly travel, and food culture and history, among other topics. She is passionate about impactful storytelling and the challenge of crafting a compelling narrative.
Converting prospects to leads takes more than standout copy, sweet graphics, and content strategy. You can tout your offer all day long, but without proof, you may as well be launching your emails into the abyss.
How do you get that proof?
Case Studies.
Don't just tell your prospects how awesome you are, show them how you've helped others just like them with your product or service. By interviewing you and your client and learning about you and your product and service through your website and product pages, Elizabeth will craft a case study that tells a clear, compelling story - one that casts your business as the hero who saved the day.
Case Studies are versatile, and can be used on your website, as a blog post, in social media marketing, and referenced in other marketing material. Case Studies are a valuable weapon in your content arsenal. It's a piece of content that keeps converting prospects.
