Joe G. came to freelance writing as a byproduct of his business career. He was often selected for responsibilities related to writing, both in the Marine Corps and as a business executive. Writing assignments included numerous training and instruction manuals, press releases, policies and procedures, magazine articles, and business and marketing plans. He ghost wrote two full length books for financial planners to use for client marketing and training purposes. Over the past decade, he has focused on small and emerging Internet businesses. He has helped dozens of small companies develop their business plans with and online capabilities. This includes installing websites and the major social media sites. He has received extensive training is SEO and traffic building activities. As a part of this effort, he has written several hundred articles and blog posts for a variety of clients.
Research is one of his specific skills, developed early as a member of championship high school and college debate teams. He believes that far too few people actually read enough. The environment has shifted from a struggle to do detailed research to having too much information to effectively evaluate. He also contends that the writer's function in the Internet market is to respond to the millisecond attention span of the website visitor. By providing cogent, relevant information, there is an opportunity to expand those few seconds on a website to a coveted several minutes.
He believes that the Internet has created new value for the written word, if used effectively. A business can now collaboratively interact with a prospect and customer to communicate a message. This is highly preferable to relying on intrusive advertising. It is vital to use this new tool in the correct manner. Simple blogs for SEO visibility are merely the starting point. He has seen it proven that a company can establish a clear voice above the clutter by starting with well planned elements on the company website(s). Consistent publishing of articles, blogs, press releases and white papers reinforce and support successful online messages . He proposes that there is great value in being the trusted adviser and respected authority in the space any business occupies. He has seen that effective use of the power of the Internet can earn that positioning.