Even with the new business-speak of e-commerce, SEO, SSL and 'synergy,' the fundamentals of business still remain the same – create a great product or service that meets people’s demand. Repeat as needed. Though the formula is simple, Joe B. never tires of telling readers about businesses that are successful or at least hoping to hit it big, or perhaps what may have gone wrong along the way. There’s always going to be a significant learning curve, but he enjoys helping people get the word out through strong marketing. He’s written a variety of features and business profiles for a daily newspaper Business section, a monthly business magazine and a variety of business blogs. He’s also received past regional awards for profiles about a new business/education partnership, and the new spirit of collaboration seen between the modern natural resource industries and groups wanting to be vigilant of the environment.