Jocelyn's specialties include product and service descriptions as well as sales-focused SEO content writing. Putting keywords into a blog post or article can feel like putting together an intricate puzzle, and she loves this challenge. She writes blog content, articles, listicles, calls to action, sales page content, and more.
Jocelyn is focused on mastering copywriting techniques using ethical persuasion to guide readers to take the leap.
As a writer, Jocelyn is interested in challenging herself and experiencing new types of assignments. She is interested in copywriting, technical writing, blogs, social media, newsletters and more. In her personal time, Jocelyn still enjoys creative writing pursuits and is on track to publish her first novel in 2023.
Outside of writing, Jocelyn enjoys reading, hiking, and gaming. She typically reads fantasy, romantic comedy, and historical fiction. Her favorite kinds of hikes are waterfall hikes or hikes that lead to beautiful mountain vista views. For gaming, she prefers one-player RPG games where she can get lost in the world and story for a while.
As a student at Harding University, Jocelyn completed the Honors requirements to graduate from the Honors College with Distinction and was also awarded Summa Cum Laude honors. She challenged herself to always seek the extra challenge and opportunity to further her learning and develop her skills. In addition to studying English, she completed Minor's requirements in both Spanish and Mass Communication. She took courses in journalism, marketing, many of which required projects in Adobe InDesign or Creative Suite.
In her graduate program, Jocelyn studied language and communication. From the history of the development of the novel, to advanced grammar topics, to creative writing, she explored how people use words and stories. This helped her become a more effective writer, as well as helped her understand how 'story' is wired into the human brain and is a part of everything we do. With this understanding, Jocelyn creates compelling copy that satisfies the deep instinct within all people to listen to good stories.
After teaching for 5 years, Jocelyn has a wealth of knowledge and experience in education. She taught Freshman Composition at the college level before moving to teach 7th and 8th grade English Language Arts. As a result of these experiences, she understands the challenges facing education and can draw upon her background knowledge when writing about current events and educational topics. She has also mastered the language expected of academia. As a teacher she drafted numerous examples, activities, discussion posts, essays and more to help her students succeed by consistently modeling good writing practices and processes.
Jocelyn drafts compelling and humorous book reviews that highlight the best aspects of a novel. With a tone that is friendly and relatable, she communicates to the reader her impression of a book. Often she responds to the big picture questions that are prompted by the themes and events of a book or series. She also participates in 'Bookstagram,' creating photos and captions that engage viewers in the latest book trends.
Previously, she has also reviewed and written about concerts and community events.
Jocelyn has written articles for fashion and e-commerce websites. These have primarily been SEO-based blog posts to drive traffic to the site and products. She has written how-to pieces focused on instructing the reader to create a specific look or style while directing them to store products. She has also written exciting articles about fashion in cinema.
Jocelyn has written pieces that list and rank the best restaurants in a specific city. She crafts detail-oriented and compelling descriptions of restaurants and visitor experiences using extensive research online.
Using her knowledge of the restaurant industry, she can write about the restaurant experience from both the customer's and server's points of view.
Jocelyn has extensive knowledge and experience in the publishing industry. She attended the Publisher's Institute at the University of Denver after college. She interned with a small publisher and has attended multiple books and writing events. For the last 8 years, she has been researching publishing as part of her goal to publish a novel.
On her blog, Jocelyn has written multiple pieces detailing progress toward her goal of publishing. She has also shared resources about the process.
Jocelyn created an author webpage designed to communicate the brand and identity of a writer on first glance. She wrote copy for the bio, blogs, landing page, and newsletter. Using WordPress with additional plugins, she crafted an aesthetically pleasing site that works efficiently.
Jocelyn has written numerous blog posts on different topics. From lifestyle, to personal development, to hobby blogs about writing or planning, Jocelyn enjoys connecting with her readers on things she is passionate about.
She has written numerous Twitter posts for an author looking to build her platform. She evaluates her post success based on engagement and then develops her tagging strategy appropriately.
As a teacher, she was responsible for creating visual presentations of the material she needed to teach her students. From multi-media presentations to simple brochures, worksheets, or slide presentations, she has extensive experience creating the most efficient and engaging presentation for the materials needed.
She has written multiple fiction manuscripts to be published. Her experience is primarily in fiction, but she has experience assisting writers with memoirs, biography, and creative nonfiction.
She has written newsletter content for an author looking to build her email list. Her preferred style is friendly and casual, with humor and heart thrown in. Her newsletters are being sent bimonthly and she helps her draft these.
She has done data entry since she was 15 years old. It began as a mailing list for a small insurance company. Then, in college, she created a database of bookstore locations and information for a small cottage publisher. After college, she created a data sheet and graphs that evaluated time and case information to inform a director regarding scheduling for her staff.
As an admissions counselor, she was responsible for enrolling up to 100 students every 8 weeks. During this time she would send anywhere from 25-75 emails a day. As a teacher, she also wrote emails frequently to communicate with parents and other teachers. She has extensive experience writing emails in a professional setting.
She also has experience with email marketing by helping an author build her email list by writing email newsletters.