As a writer whose body of work radiates levity, confidence, and humaneness, Nic specializes in creating instantly relatable and pertinent content. The areas of copywriting he likes to focus on are:
Nic enjoys working with clients who are enthusiastic about their content and content strategy. Though he has years of experience writing case studies and industry reports, his primary interest lies in creating copy for people and brands that want to enjoy the process as much as he does. Industry innovators, the ones who don't fear challenging the status quo but rather seek out all the ways in which they can do thatâ€”those are the types of clients (and the subsequent content) Nic likes to spend his time with.
Though he no longer lives in NYC, he keeps a piece of the city in his heart.
From CPG to Pharmaceuticals and everything between, Nic has years of experience writing about manufacturing operations and the technologies that underscore it.
Nic thoroughly enjoys helping clients craft their go-to-market strategies and is very versed in creating campaigns with consistent messaging and throughlines. Nic has delivered copy that resonates with target audiences in all of his marketing-based projects and uses nuance and levity to make the reading process enjoyable.
Nic has worked with a variety of lifestyle brands and products. Endeavoring to always make his clients shine, Nic works to create copy that is truly elevated and speaks to his client's audience. Lifestyle brands are meant to inspire people and help people realize their best selves. Through the words he creates, Nic helps make that ethos lift off the page (or screen, rather) and sink into the audience's skin.
Everything is a business. Whether it is B to B or B to C, Nic's work has come to encompass copy for a wide array of brands across equally as wide industries.
In everything he writes, Nic always does what he can to inject the right amount of humor and levity into his words. In today's increasingly busy world, copywriting offers a unique opportunity to bring people joy through the words they read.
Nic has written landing page copy for everything from brochures to infographics, articles, and more. He has extensive experience working with clients to understand their brand voice and the specific tone that an LP (and the content it is hosting) needs to achieve.
Whether showcasing a facet of a software solution or detailing a client's latest and greatest offering, Nic has brochures that address them all. Seeking to foster engagement and readability, Nic's brochure copy plays up the energy of a brand/offering while staying concise and on-topic. Quick, compelling, and enjoyable; those are the key themes that underscore Nic's brochures.
Email copy can be fantastic and fun! It can also be a drag. With attention spans decreasing and inboxes increasingly busy, writing gripping copy that quickly gets to the point is a must. With engaging headlines and equally as enticing body text, Nic is well-versed in constructing emails recipients look forward to receiving.
With a background in theater and a propensity for prose and storytelling, Nic thoroughly enjoys scriptwriting. Having written scripts for over 60 videos across various campaigns and industries, Nic is quite adept in crafting scripts and narratives that keep viewers on the edge of their seats.