Throughout her career after college, Lauren has worked in several different industries - both as a writer and otherwise. Her specialties when it comes to writing include lifestyle writing, health, wellness, automotive, tech (IoT, EaaS, data center technology), marketing (SEO, inbound, templates), and fitness. Lauren has been a yoga instructor for three years, ran track on scholarship in college, and has picked up surfing, weightlifting, snowboarding, and hiking.
There is nothing Lauren loves more than exploring the great outdoors. When she's not diving into the latest information on her client's industry verticle, she is exploring the Hawaiian island she lives on. She can be found dancing with her puppy, taking long walks by the bay, and waterfall hunting with her close friends. Lauren has picked up playing guitar, painting watercolor, and macrame weaving for her growing plant collection.
Marketing subjects are a thrill to write about for Lauren. She has been studying SEO practices, inbound marketing, and the latest in advertising since 2016. She started out learning from the SEO grandfather, HubSpot, and has gained vital information on keyword research and optimization from her various writing experiences along the way. Helping businesses get the most out of their online presence is very important to Lauren and sparked her interest in getting more involved in content marketing from the start. She's worked with an open-source platform agency based in Denver, Colorado where the content was how the business became a thought leader for Drupal. Now, she is working with a content agency where she has a byline and has guided readers on subjects like PPC vs. CCP advertising, the 9 major types of copywriting, how to write creative content, and how to become a content writer without much experience.
The world of tech is continuously growing and cloud computing is becoming more important every day. Lauren's first experience writing for technology and cloud computing came when she was a writer for an open-source platform website building agency based in Denver, Colorado. There, she learned about website development, Drupal, coding, and how to frame a business to position them as a thought leader in its niche verticle. Now, she has worked with several types of tech businesses and has heavily researched the world of SaaS, EaaS, and more. There is always a new piece of technology that has shifted how the world operates. The pandemic is a perfect example of the entire working world from education to fitness has made necessary shifts to operate online, and Lauren is a skilled enough writer to capture these efforts for her clients.
To Lauren, a lifestyle piece involves anything from fitness to cannabis, from performing arts to health and wellness. All of these are passions for Lauren as she grew up involved in sports, dance, and art. To write such pieces means she has the chance to not only incorporate vital SEO best practices but also have fun with these topics. To keep up with the lifestyle industry, Lauren follows a blog called Well&Good which is filled with the latest lifestyle products, activities, clothes, and practices ranging from best walking shoes to gut health.
When Lauren was freelancing for the first 3 years of her career, article and blog writing covered most of her experience as she got started. Researching topics, forming a cohesive article, and presenting the reader with interesting information that sets the business up to appear like a thought leader was Lauren's bread and butter. Article writing allows Lauren to dive into who the client is, how they want to speak to their audience and uncover what their customers are hoping to learn about.
Case studies are a unique experience with the client because it sets the tone for new customers and how they will work together. Case studies are a balance between promotional work and storytelling. When Lauren has had the opportunity to showcase her client's successes in a format such as this, she takes intentional care to really capture what the client is looking to relay to their audience, frames the piece to make the client the hero of their piece, and highlight the account her client worked with as triumphant because of the work they did together. Case studies are a fun and challenging piece of work for Lauren.
Coming from a background of research, eBooks are an exciting piece for Lauren as she gets a chance to really dive into a topic. eBooks are more than just a long ad-placement, but an article of information that can help audiences learn a lot about one topic. eBooks also give a business the opportunity to learn more about their customers and their interests if the information is gated. Lauren has enjoyed writing eBooks for industries ranging from banking to marketing.
Lauren takes writing landing pages very seriously. Oftentimes, a landing page is a customer's first impression of a business. Not only should the content and web design be stunning, but the page needs to be fully optimized as well. Lauren likes to take a deep dive into who the customer is, she will use keyword research tools to ensure she is creating content that will both rank on SERPs as well as catch the audience's attention. Landing pages are about information and honesty, and Lauren wants to ensure every page she writes is authentic to her client.
Brochure and infographic creation is fun yet an informational piece of collateral. Lauren has had experience gathering data points for her past clients who are looking to focus their services onto a single-page piece of information. A one-pager or brochure has helped her clients gain more traction on their website, spark interest, and present the client as a leader in their industry. Lauren has seen the brochures she has helped clients put together help them spread the word about an upcoming event, a new service, or promotions.