Whether it’s ghostwriting blogs, creating press material, copywriting for your brand, curating and creating content or advising on a content strategy, Sophie can help with every aspect.
Sophie's main interests are anything beauty-related. From skincare and haircare to make-up and aesthetics, Sophie has covered it all. She has also previously written about fashion, health, fitness, wellbeing and general lifestyle topics.
Sophie created both fashion and beauty content for a leading magazine in the UK. This work entailed, but was not limited to: writing style articles, composing online fashion galleries, attending fashion week, interviewing top fashion designers and writing a personalised fashion column weekly.
Sophie has written over 200 beauty-focussed articles for the UK's leading news outlet. She has also written about fashion, health, wellbeing and general lifestyle topics for various online publications. The content type ranges from long-read pieces to galleries. Sophie has a good knowledge of SEO and knows how to attract traffic to a website.
Sophie has assisted many brands in producing their press material. Sophie understands exactly how to create a gripping press release, which will capture the source it is intended for. She also has the ability to write unrivalled marketing content, and is currently building up her portfolio of this type of work. Sophie can help to devise a brand-new and super effective strategy to help brands appeal to the press.
While working at the UK's leading newspaper, Sophie wrote several beauty product reviews per week for her own column. She still writes product reviews for various blogs and publications. With an excellent knowledge of the beauty industry, Sophie knows when she sees a product worth shouting about! She can analyse product ingredients and deliver them to an audience in an understandable way.
Sophie regularly writes and ghostwrites beauty content for various blogs. She works closely with her clients to deliver the exact type of blog content that they require. She offers a patient approach to tweaking and adjusting copy, and likes to ensure that her clients are happy with the content that she has produced.
Sophie has been offering her services to many brands, all of whom require quirky marketing copy for their emails and newsletters. Whether it's an internal company email or content being sent out to customers in their masses, Sophie knows how to tailor the email copy to suit its audience.
Sophie has written product descriptions for some of the world's leading beauty retailers. She has an unrivalled understanding of product ingredients, their purposes and their effects, as well as application techniques and how to convert that information to copy that will attract a consumer. Sophie understands that the way a product is conveyed in its description is imperative to the success of the sale of it.
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