Allie F
Writer #61463
Joined 2/26/2022
4 Star Rating
1,370 Projects
0 Endorsements
0 Elite Skills
Allie has spent 15 years honing her copywriting and editing skills. She works mostly in digital marketing (short-form: website content, blog posts, headlines, press releases, email marketing, articles, commercial scripts), but has done traditional print as well. She also specializes in SEO copywriting.

She has written and edited for major brands including The Home Depot, Sperry, Papa John's, Academy Sports + Outdoors and Cox Media Group.

A few key accomplishments:
Brought a year of backlogged SEO content for 80+ clients up to date in 3 months
Created a digital marketing agency's first content marketing service offering
Wrote a digital marketing agency's vision statement
Developed a digital marketing agency's client content template of branding and editorial guidelines
Increased online readership of a newspaper by 15% due to interest in my feature stories
Won 2-page cover spread of sports section of a newspaper
Marketing
Blog Post
Home Living
Sports
Publishing
CBD Products
Fashion
Ecommerce
Web Page
Landing Page
1 More

Specialties

Having worked as a content manager for an SEO marketing agency, Allie handled the content for 80+ clients of various industries. Now as a freelancer, she still writes for varying types of businesses, including B2B and B2C. She loves to get lost in research and learn new things.

On both a personal and professional level, she has experience in the following topics:
Marketing/digital marketing
E-commerce
Finance/accounting
Publishing
Health and wellness
Fitness
Home decor
Women's issues
Travel
Parenting
Fashion
Animals
Environment

Interests

Writing quickly became a passion of Allie's when she was a little girl and dabbled in short stories and songwriting. The honeymoon phase still hasn't ended. When Allie's not writing, you'll find her running or working out, or biking downtown with the kids in tow. She also loves to hang with friends and family, take the boat out, hit the beach and just be outdoors (if there are water views involved, that's a heavy bonus!).

Education

The University of Georgia

She studied speech communications and wrote for the student newspaper.

Travel

800 Projects Completed

Allie worked in the travel industry for five years, writing sales and client communication documents. She wrote for the global marketing magazine. She proofread these documents for other writers and also edited 700+ entries of marketing copy.

Home Living

200 Projects Completed

Allie was a copywriter for homedepot.com, writing product pages and Pinterest pins for social media.

Marketing

100 Projects Completed

Allie's experience in digital marketing began 15 years ago. She writes mostly short-form copy: website landing pages, blog posts, headlines, press releases, email marketing, articles, commercial scripts), but has done traditional print as well. She also specializes in SEO copy.

Ecommerce

50 Projects Completed

Allie has worked with ecommerce sites for 10 years - as content manager for an SEO marketing agency, as a copywriter for The Home Depot and then as a freelance copywriter. She writes product descriptions and product pages.

Sports

5 Projects Completed

Allie has written product pages for Academy Sports + Outdoors.

Publishing

5 Projects Completed

Allie has written website landing pages and email marketing for a large publishing company.

CBD Products

5 Projects Completed

Allie has written website landing pages for a CBD oil and lifestyle ecommerce site.

Fashion

5 Projects Completed

Allie has written product pages for Sperry and Academy Sports + Outdoors.

Blog Post

100 Projects Completed

Allie has been writing blog posts for 10 years. Most of them are written for SEO (keywords/interlinking). She loves to immerse herself in research when diving into a topic and using that to add substance to a post. The goal is always to get the reader engaged and to keep reading. The post should be informative and make the reader view the source (the client) as an expert and therefore want to learn more about them.

Web Page

50 Projects Completed

Allie has been writing landing pages for 10 years. Most of them are written for SEO (keywords/interlinking). She loves to immerse herself in research when diving into a topic and using that to add substance to a Web page. She writes the copy to the client's target audience, any editorial/style guidelines and tone of voice. The goal is always to get the reader engaged and to keep reading, and to click around the website.

Landing Page

50 Projects Completed

Allie has been writing landing pages for 10 years. Most of them are written for SEO (keywords/interlinking). She loves to immerse herself in research when diving into a topic and using that to add substance to a Web page. She writes the copy to the client's target audience, any editorial/style guidelines and tone of voice. The goal is always to get the reader engaged and to keep reading, and to click around the website.

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