Specialties
Lydia is happy tackling any type of project for any kind of organization and industry.
She is particularly experienced in blog posts (for SEO or brand), landing pages, website copy, creative copy, emails, brochures and ad copy of all kinds.
Lydia has a strong understanding of and experience with the following industries: food and beverages, tech, SaaS, professional services, events, visitor attractions, travel and non-profit.
Interests
Lydia enjoys the act of writing for its own sake, and she is happy to tackle any subject matter. However, her key interests include travel, food and beverages, fashion, animals and nature, sustainability, and weddings.
Outside of writing, Lydia is passionate about animals, nature, walking, reading, video games and sustainable living.
She wrote this blog post to contribute to Blend's SEO goals and reputation as a thought le...
Creating a content strategy for Site Search 360 and writing copy for their new website....
A homepage and various child pages to promote Thames Water's visitor sites. Her role inclu...
Technology
350 Projects Completed
For over 3 years, Lydia worked as the Head of Copy and Content for a technology and SaaS focused inbound marketing agency.
In this role Lydia wrote and edited copy and content for dozens of clients, including brands in the following industries: SaaS, professional services, FinTech, travel tech, consumer tech, site search, digital signage, healthcare tech.
In this primarily digital role, Lydia produced a range of copy and content, including webpages, landing pages, emails, blog posts, brochures, e-books, white papers, case studies, social media, digital/display advertising, PPC campaigns and profile copy.
Food
200 Projects Completed
Lydia spent 3 years working as Lead Copywriter and Content Editor for food and drink business CH&Co.
The organization owns multiple brands, including players in the restaurant, bar, contract catering, event catering and day visitor spaces.
In this role, Lydia wrote a huge variety of copy, including menu copy, food and drink descriptions, brochures, website copy, landing pages, blog posts, advertisement, PoS materials, 'table talkers', social media, video scripts and emails.
Gaming
40 Projects Completed
Lydia has worked within the games industry, localizing and writing text for AAA games with publisher Square-Enix. She also worked on marketing materials for titles such as Final Fantasy XIII and Kingdom Hearts: Birth by Sleep.
Lydia has also worked as a games journalist for popular (but now defunct) site dealspwn.com. In this role, she discussed gaming news, reviewed new titles, and shared deals for games, using affiliate links to make money for the site.
Lydia also has experience with casino and gambling type 'gaming'.
Advertisement
200 Projects Completed
Lydia has many years' experience in concepting advertisements and writing copy for them.
This experience includes B2B and B2C advertisements, both online and print. She's created advertisements for a range of industries including tech, travel, weddings and events, consumer finance, property, investments, utilities, fashion and food and drink.
Advertisement projects include: native, digital banner ads, OOH, editorial, paid search and social, display ads, radio, television, online video
