Kara has experience writing for B2B, SaaS, and B2C companies. With a passion for technology (and most recently AI and machine learning), she is adept at writing for any industry. Demonstrating her wide-ranging writing capabilities, she has a Master's in Art History and a Bachelor's in Art History and Studio Art. Her overall professional writing experience spans more than 10 years.
Kara has a passion for writing about any subject. Research comes naturally to her and she is able to quickly grasp new subjects. Kara is also interested in hiking, art, reading, photography, Krav Maga, travel, and spicy food.
Kara has worked in the Artificial Intelligence field since June 2020 when she began working for a company that offers pre-built machine learning models. She completely owns the content marketing for this company and is currently the interim head of marketing since November 2021. She has written blogs, white papers, e-books, infographics, video scripts, case studies, website copy, newsletters, press releases, and internal corporate communications for this industry.
Kara has many years of SaaS experience working with B2B and B2C companies. She is adept at knowing precisely what to write for that audience, whether it is for technical writing or for marketing purposes. She has increased customer engagement and satisfaction levels, decreased the number of customers calling in to ask questions, and enhanced the company's overall brand.
Kara has many years of Marketing experience. Just recently she is the Senior Content Writer and interim Head of Marketing at an AI and machine learning company. While technology is her passion, she can help with the marketing needs of any industry. She has experience with running a marketing department, establishing a brand, building a content editorial calendar and thought leadership standards, creating compelling ad and email campaigns, and much more to drive leads and conversions.
Kara has 10 years of professional writing experience. With a deep understanding of SEO best practices and a keen eye for what resonates with specific audiences, she can create a compelling blog post with a strong call to action. Kara can research the topic to strengthen the blog post by adding resources from recent publications.
Kara has written many case studies in her 10 years professional writing career. It starts with knowing what information you would like to obtain and asking the right questions to generate the best responses from the customer. Turning those answers into a compelling case study is an important step towards proving your abilities to future customers.
Kara has written several e-books over her professional writing career of 10 years spanning many technical subjects. From CI/CD to Artificial Intelligence, she can write about any technical subject with ease. She is also adept at writing for other subjects and industries as well, such as retail, telecom, BFSI, and many more.
Kara has written many professional emails in her 10 years writing experience. She can write newsletters, cold email reach-outs, advertisements, exciting announcements, the list goes on. Kara also has experience setting up and running automated email programs in Act-On if the company has a subscription to that service.
FAQs are part of a technical writer's repertoire. Being able to distill a lot of information into an easily understandable and thorough answer to a specific question is important. Kara has 7 years of experience specifically as a technical writer who can create the answers customers seek. FAQs that do not make the customer asking even more questions is the goal!
Kara has a lot of experience in website copy, both professionally and through volunteer work with 48in48 to help nonprofits obtain a professional website for free. Landing pages are the first impression a company makes on potential customers and it is crucial to get the company's goals and what they do across in as few words as possible.
Kara has written many newsletters for organizations. Most recently, she completely owns the monthly newsletter process for her current company for an audience of over 5,000 people. She uses Act-On to create the newsletters and can easily do the same for another company if they have their own subscription to the service.
Kara has written many press releases in her 10 years of professional writing experience. Press releases utilize AP style to use the least amount of words to get the most information across as press releases charge by the word. She also knows how to use Cision if a company has its own subscription for this service.
Kara has written many video scripts, most recently for her current company. Videos are a great way to reach an audience who doesn't like to read, such as Millenials or business professionals with not much free time. Short videos are best as people have short attention spans. A hook must be completed within the first few seconds to keep people from moving on and most videos should be completed in under a minute for best practice. If you do have more to say, videos should definitely be no longer than 3 minutes.
Kara has a lot of experience writing white papers, mostly for technical subjects. White papers utilize AP style and are written formally and are business-oriented. White papers are long-form content that helps the audience deeply understand a subject, solve a problem, and draw logical conclusions. White papers generally have a different tone than e-books and can be much longer. The key is to make dry information easily consumable and sectioned off properly to keep your audience's attention.
Kara completely owns the social media platforms for her current company. She has also taken a course on best Twitter practices from the expert Twitter writer Julian Shapiro. She has increased engagement and audience from practically none to over 3,600 in 2021 and a 5% engagement rate on average.
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