Kona Rae knew she wanted to be a reporter when she first met one in grade school.
Soon after writing for high school, college, and local newspapers, she gained experience in writing AP style, building connections, and learning other aspects of the newspaper industry, including customer service sales, newspaper layout, and design.
She realized she had a knack for persuasion when she accepted a marketing position for a transportation brokerage company and was able to bring in 500+ truck leads, succeeding over more experienced male colleagues.
Kona Rae was curious what it was like working in the legal field and started off as their marketing coordinator, writing blogs and drafting pitch letters to potential clients. She was good at bringing in new clients.
Kona Rae enjoys reading spy novels and traveling to different cities.
She also likes to stay fit by practicing martial arts and kickboxing.
Finding small pleasures, Kona Rae delights in winning small contests, most recently - winning a half-gallon of Tropical Dreams ice cream of her choice by answering their Facebook questionnaire, which country consumes the most ice cream. It's New Zealand by the way. Her favorite flavor is lilikoi cheesecake.
After transferring from Cal State San Bernardino, Kona Rae started her academic career at another Cal State campus, Fullerton.
There she majored in print journalism, writing for the college paper Daily Titan.
Saddled with the ROTC beat, she enjoyed going to weekend training at Camp Pendleton in San Diego with cadets to learn land navigation and rifle handling.
She also got to interview Carl Bernstein, one of the two reporters who took down President Nixon in the Watergate scandal.
Kona Rae has worked in various print and online publications, including a large daily newspaper with an 80,000 circulation in SoCal.
She was also an editorial assistant for a nonprofit 501c6 organization and a boating and yachting magazine.
As a reporter, Kona Rae is adept at writing articles in AP style and can finish with a quick turnaround to meet short deadlines.
Kona Rae has worked for a boutique Intellectual Property and Business Litigation law firm as their marketing coordinator. She is familiar with the Rules of Professional Conduct when it comes to Attorney Advertising.
She has written pitch letters to potential clients who many have turned in for consultations with the firm. She also drafted blog articles, created press releases, and worked on print media including brochures, About Us web pages, etc.
Kona Rae has more than 4 years of working with nonprofit agencies, including 501c6 organizations. She's experienced in creating online and print media, fundraising, and event planning.
She has been successful in her marketing strategies to increase the organization's membership.
Kona Rae has worked in the transportation industry for over seven years - first as a marketing assistant for a trucking insurance brokerage firm where she generated large trucking accounts leads. This earned her the respect of the VP and senior agent where she learned about the $791 billion dollar trucking industry.
She found herself years later returning to the transportation industry, this time in airports where she is a managing editor for a bi-monthly employee newsletter, Connecting the DOTs for the State of Hawaii Department of Transportation.
Kona Rae has a strong background in writing and is adept in AP-style reporting.
She also has marketing experience, SEO practices, and how to navigate writing clear copy.
As the managing editor for a statewide employee newsletter, Kona Rae is familiar with creating interesting and engaging content for readers.
She has a strong writing background and can write articles in AP style as preferred in many reputable print and online publications.
With a strong writing background, Kona Rae knows that SEO plays a big part in attracting visitors to a web page. Readers don't want to face a wall of text.
As long as the content shows enough information to gauge the reader, a call of action would be for them to reach out for service.