Florence E
Writer #60112
NEW 11/4/2021
6 Star Rating
33 Projects
0 Endorsements
0 Elite Skills
Florence is an English Literature graduate with a flair for the written word, keen to provide a conscientious copywriting & content creation service.

Since August 2018, she has held a position as Content Creator for the City Girl Magazine. Writing monthly entertainment and lifestyle articles to a deadline requires effective time management, while her creativity is tested by the demand to continually produce engaging content on a variety of topics. As part of the role, she has undergone training in SEO and following a style guide. In September this year, Florence received one of the magazine's first 'Writer of the Month' awards for her dedication and thought-provoking content.

Florence has taken on freelance clients for copywriting & content creation projects since July 2019 but is now scaling up her business after graduating from university. Her attention to detail and diligence have earned her 5* reviews and 100% satisfaction from clients. Working on a range of projects from product descriptions to informative long-form articles means Florence is familiar with adapting her writing style to different texts, topics, target audiences, and content purposes. She enjoys the variety of freelance writing and easily builds rapport with clients through clear communication that enables her to fully understand their expectations.

Florence is an experienced blogger, having spent the past 4 years growing her corner of the internet, which focuses on the potential for reading to contribute to social justice. She is currently researching and implementing strategies for monetising her blog and recently made her first affiliate sale.
Blog Post
Entertainment
Article
Email Copy
Product Description
Education

Specialties

Florence is always looking to broaden her portfolio but is especially excited to write about the following topics:

- Education

Florence has published honest self-help articles for university students and contributed resources to a careers website for new graduates. In addition, she has an ongoing position as a copywriter & editor for a company that sells online courses within the business & finance sector. Having graduated in 2021, she also draws upon her lived experience of surviving student life!

- Entertainment

Florence has written monthly articles for the books & entertainment section of the City Girl Magazine for over 3 years. Book reviews and book-related listicles make up the bulk of her content, in addition to opinion pieces on film, television, and theatre. As well as writing entertainment features and reviews just for fun, she is particularly fascinated with how the entertainment industry reflects wider social issues.

- Diversity and Inclusion

Florence loves working on freelance writing projects that align with her values of social justice, intersectional feminism, decolonisation, and greater inclusion. Her favourite entertainment articles are written with a bold feminist slant, and her blog thoughtfully explores the potential of books to contribute to social justice. Furthermore, she is keen to collaborate with non-profits, social enterprises, and conscious small businesses.

Florence has the most experience writing articles and blog posts, but she has also created compelling product descriptions, social media updates, and direct response sales copy.

Interests

Florence spends most of her spare time devouring books. For 18 months over the COVID-19 pandemic and lockdowns, she volunteered as a virtual book club host. She organised monthly meetings, promoted events on social media, and relished the opportunity to offer young women some much-needed human connection over a shared love of books.

When not reading, Florence can be found trying to do yoga poses, sampling fringe theatre shows, or going for long walks with an obligatory cake at the end.

Education

Bath Spa University

She pushed herself to hone a sophisticated writing style, ultimately attaining a 1st class degree.
Alongside traditional academic essays, she was assessed through presentations, blogs, and reflective pieces.
Now that she has graduated, she is enjoying the freedom to leave essays behind her and write more lively and fun articles!

Entertainment

10 Projects Completed

Florence has written monthly articles for the books & entertainment section of the City Girl Magazine for over 3 years. These articles include book reviews, recommendation listicles, and opinion pieces on film, television, and theatre.

Furthermore, her book blog features weekly reviews, discussions, literary analyses, and themed recommendation listicles. Maintaining this blog has allowed Florence to hone her critical voice over the 4 years since she started blogging.

She enjoys writing fun sales-driven copy in the entertainment niche, such as 'Top Board Games for Adults'.

Education

5 Projects Completed

Florence currently has an ongoing position as a copywriter & editor for an education company, which sells online courses within the business & finance sector.

In addition, she has published honest self-help articles for university students through the City Girl Magazine, including 'Taking Care of Your Mental Health at University' and 'Top 10 Tips For Starting University as an Introvert'.

For one of her freelancing projects, she contributed resources on CV writing and interview preparation to a careers website aimed at new graduates.

Having graduated in 2021, Florence also draws upon her lived experience of surviving student life!

Article

12 Projects Completed

Since August 2018, Florence has held a position as Content Creator for the City Girl Magazine. She writes monthly entertainment and lifestyle articles in a variety of formats, including listicles, reviews, and opinion pieces.

Furthermore, Florence has produced a number of articles in accordance with her freelance clients' briefs. For example, she created 2 how-to guides for a careers website aimed at new graduates. She is familiar with writing sales or affiliate-driven articles too, incorporating smooth search engine optimisation without keyword cramming.

Product Description

3 Projects Completed

Through her freelance projects, Florence has become familiar with writing engaging and attention-grabbing product descriptions in a variety of niches including entertainment, food, craft, children's, and humorous gifts. She is adept at matching the product description to the tone of the gift, whether this is touching or jokey.

Florence has written product descriptions both for e-commerce websites and for affiliate-driven sales articles.

Email Copy

2 Projects Completed

Florence currently has an ongoing position as a copywriter & editor for an education company, which sells online courses within the business & finance sector. As part of this role, she writes direct response email copy for the company newsletter. She aims to highlight potential problems that readers may be experiencing with their personal or business finances and showcases how online courses will help them to find effective solutions.

Blog Post

1 Projects Completed

Florence is an experienced blogger, having spent the past 4 years growing her corner of the internet, which focuses on the potential for reading to contribute to social justice. Through this experience, she has become confident writing engaging blog posts in a diverse range of formats, including:

- informative, longform how-to articles
- reviews
- affiliate-driven listicles
- discussions/opinion pieces

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